Market Trends

🏨 B&B Hotels Central & Northern Europe in 2024: Revenue up by 16%, portfolio growth of 23% with 47 new hotels, totaling 255 properties and over 26,000 rooms. Germany remains core market with 225 hotels and 23,000+ rooms, contributing €446 million (up 16%). Plans to reach 400 hotels by 2029, with over 3,300 new rooms contracted. Focus on sustainability: green electricity, reduced food waste, and support for SOS Children’s Village. Despite global uncertainties, the company is poised for continued growth in the European hospitality market.

🏖️ Accor, with Invel Real Estate and Prodea Investments, will open Hotel Bellevue Cortina d'Ampezzo in the Italian Alps in 2026. This Emblems collection hotel in Cortina d'Ampezzo will transform a historic building into a luxury spot with 80 rooms, including 27 suites. Designed by Tihany Design, it will feature local materials and energy-efficient construction. The 500 m² wellness center will include a dual indoor/outdoor swimming pool and a main restaurant with a Bellevue terrace.

🍻 Samantha Hardcastle, Founder & Creative Director at The Storied Experience, discusses hospitality lessons from White Lotus on March 29, 2025. The insights aim to move beyond surface-level hospitality. The episode is part of the Hospitality Daily Podcast and emphasizes improving the hospitality industry's service quality and guest experience.

🏦 Royal Group, led by Singaporean billionaire Asok Kumar Hiranandani, purchased 63-65 Piccadilly in London for £65 million. The company plans to invest an additional £45 million to convert the former NatWest Bank into a 50-suite luxury boutique hotel. The £110 million project is set to be completed by end of 2026 and could charge £1,000 per night. Architecture firm Ritchie Design Partners is tasked with design services for the transformation.

🏡 Maison Heler, slated to open in 2025 in Metz's Amphithéâtre district, boasts 104 rooms and suites designed by Philippe Starck. Inspired by the 19th-century Lorraine style with modern and surrealist touches, it includes La Cuisine de Rose restaurant, a lobby bar, a rooftop restaurant, and five modular event spaces. This addition to the Curio Collection by Hilton is an artistic expression emphasizing local produce and cultural integration.

🏨 In 2025, Cloudbeds' "State of Hostels" report, analyzing 2,300 hostels in 62 countries and nearly 11 million bookings from 2022-2024, indicates a shift towards performance optimization. Dorm occupancy has grown, while private rooms declined. Global ADR for dorms fell by 1.7%, and private rooms by 4%. OTA bookings, capturing 74% of the market, increased by 1% from 2023. Longer stays are more prevalent in dorms, with 11% being 14+ nights, versus 4% in private rooms. Weekend bookings are high, with 35% starting on Friday or Saturday; 20% check out on Sunday. OTAs also have the highest cancellation rate at 19%. Six trends identified for 2025 include value-driven travel and AI adoption in hostels.