Marketing - 10 Minutes News for Hoteliers

2 min

Cendyn Releases Checklist to Improve Email Deliverability for Black Friday Hotel Campaigns Amid Tighter Enforcement

📧 Hotels are preparing for Black Friday and Cyber Monday promotions. 📅 With major email providers like Gmail and Yahoo tightening enforcement, the focus is on ensuring emails reach inboxes, not spam folders. Cendyn, a hospitality tech firm, offers a checklist to optimize email campaigns—covering sender reputation, audience engagement, and campaign timing. The goal? Maximize reach and direct bookings. 🌍 Cendyn supports over 35,000 customers in 150+ countries, generating $20 billion annually in hotel revenue.

1 min

Visit Sweden has launched The Introvert Travel Agency

8 October 2026

Visit Sweden has launched The Introvert Travel Agency, a holiday planning concept for travellers who would quite like a break from making …

4 min

Your Club, under your control: manage your members in real time

This article was written by Mirai (English Insights). Click here to read the original article En español, en français, em português. Until now, if you wanted to change a member’s…

5 min

Americas Great Resorts Offers Fixed-Price Email Campaigns to Luxury Hotels for Direct Bookings Without OTA Commissions

📧 1 hour ago, Andrew Paul from Americas Great Resorts (AGR) discussed hotel marketing strategies. AGR uses email marketing to reach over 5 million verified travel enthusiasts, offering a fixed price per thousand emails. Unlike OTAs, AGR does not charge booking commissions. Their campaigns yield significant ROI: Montage Palmetto Bluff saw a 27:1 return from 65,000 emails, while Windstar Cruises achieved a 36:1 return with 200,000 emails. AGR focuses on acquiring new guests, not just retaining past ones.

5 min

Expedia Expands Rapid Activities API, Acquires Tiqets and CarTrawler to Enhance Travel Experience Offering

📅 Oct 2, 2026: Expedia launched a beta for its Rapid Activities API, allowing partners to sell museum tickets and tours. Expedia acquired Tiqets and CarTrawler in 2026 to expand offerings beyond lodging. Booking.com integrates hotel bookings with Air India, aiming for a Connected Trip. Airbnb adds car hire and grocery delivery. Marriott's Bonvoy Tours started in 2017. Expedia's tours will open to all partners in early 2027, offering a comprehensive travel experience. 77% of travelers prefer booking on a single platform.

1 min

Google Ads and Meta Ads Serve Different Roles in Marketing Funnel; Success Requires Using Both Together

30 September 2026

📶 Google Ads excels in capturing intent, ideal for high-intent buyers searching for solutions. Meta Ads generate interest, perfect for nurturing discovery and creating new demand. These platforms serve different roles in marketing: Google Ads thrives on existing demand, while Meta Ads stimulate potential demand. To effectively scale, both should be employed together rather than viewed as competitors. Are you leveraging both in your strategy? Follow Hana Kobzová for more PPC insights.

5 min

Booking.com's Payment Model Allows Discounted Rates Without Hotel Agreement, Affecting 65% of European Hotels

💰 In September, HOTREC's study revealed 51% of 1,882 European hotels reported OTAs selling rooms below their own rates. Booking Holdings' payment service encompasses 72% of bookings as of early 2026. Radisson, with over 1,600 hotels, adjusts direct rates to match cheaper OTA listings. Booking.com dominates, capturing 66.1% of OTA bookings, while independent hotels face challenges with Booking.com's extensive reach and pricing control, often leading to Booking.com setting room prices.

Study Reveals 22% Hotel Booking Cancellation Rate Linked to Price Drops and Flexible Rate Policies

🛑 Four in ten US travelers track room prices post-booking. A study analyzing over two million bookings from 2021-2024 at 327 Mallorca hotels found a 22% cancellation rate. Price drops increased cancellations by 4.7% for €10 decreases. Non-refundable bookings were 82% less likely to cancel compared to fully refundable ones. OTA bookings were 72% more likely to be canceled than bedbank bookings, while direct bookings were 42% less likely. Partially refundable rates saw 3.7 times more cancellations than fully refundable ones.

2 min

Thomas Cook Partners with GetYourGuide and Cover Genius to Enhance Holiday Experience and Protection for UK Customers

🌎 Thomas Cook, part of the eSky Group, has partnered with GetYourGuide and Cover Genius to enhance its services. Customers can now book tours, attractions, and activities, and access two travel insurance options—Travel Comprehensive and Trip Cancellation—initially available in the UK. Cover Genius research shows 87% of consumers consider risks before purchase, and 79% who bought protection are satisfied. These partnerships aim to boost traveler confidence with features like 24/7 emergency assistance.

4 min

European Hotels Maintain Strong Direct Booking Rates: Over 56% of Bookings Made Directly with Hotels by 2025

📅 In 2025, over 56% of European hotel bookings were direct, with 36.4% online and 20% offline. No online travel agency exceeds 20% of bookings, highlighting a diverse market. By 2024, 80% of EU hotels valued multiple marketing options, using technology like channel management software. About 74% of hotels find online platforms boost profitability. During events, half of hoteliers shift to direct sales to meet demand. This balance ensures market competitiveness and freedom.

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