Marketing

🏨 Cendyn’s white paper outlines how hotels can connect CRM data with digital marketing to increase direct bookings, repeat stays, and non-room spending. It recommends segmenting guests by preferences, behavior, and spending, using first-party data for targeting, and refining personalized campaigns with AI. With nearly 30 years in hospitality technology, Cendyn serves over 35,000 customers across more than 150 countries, generating more than $20 billion in annual hotel revenue.

🤖 Google has reportedly opened an MCP store preview inside AI Mode and Gemini, potentially connecting products with 4.3 billion Google users. The post outlines 10 steps for developers, including building actionable MCP servers and applying with a description under 30 words, at least 3 capabilities, and 3 example prompts. Discovery depends on verification, clear tool instructions, successful task execution, and low sign-in friction. Developers are advised to test discovery weekly as access rolls out in phases.

🏨 Rosemead House in Victoria, British Columbia, reopened in October 2025 with 41 accommodations. Revinate integrated hotel, restaurant and spa data, creating 30,665 clean guest profiles; 80% came from dining and wellness customers. Average recorded guest lifetime value rose 12.8%. Targeted newsletters generated 200 restaurant reservations in June and 32 spa reservations across August and September, plus over $7,700 in attributed room revenue across the three campaigns.

🏨 DMscore launched AI Search Score in San Francisco, California, giving hotel owners, operators and asset managers real-time competitive rankings and recommendations to improve visibility in conversational AI searches. Its Consumer Attention Measurement platform simulates millions of searches across AI Search, SEO, PPC and Maps/Directories to measure each property’s Online Share of Attention. Research links higher DMscore scores with increased property revenue, though no figures or launch date were provided.

📣 A marketing speaker at ad:tech in Japan argues that “performance marketing” and “brand marketing” undermine credibility with CEOs. The author calls separating short- and long-term marketing the No. 1 reason boards make poor marketing investment decisions. They recommend “direct response” instead of “performance marketing,” arguing that all marketing affects brands and must deliver results. Their most-read Marketing Week and Nikkei articles this year addressed these labels; no supporting statistics or specific dates are provided.

✈ Capital One Travel, launched in 2021, is expanding beyond bookings with personalized trip support and destination experiences. At Skift Global Forum in New York, head Sarah Moore said a company survey found more than 70% of travelers consider events or live experiences. Offerings include a cardholder-exclusive culinary trip with José Andrés in Asturias, Spain. A dedicated app launched within the past year supports the company’s goal of helping cardholders throughout their journeys.

🏨 Bespoke Hotels has selected Aven Hospitality’s SynXis platform for 58 UK properties comprising 3,350 rooms, according to an announcement from London. The agreement includes central reservations, booking technology, distribution, digital marketing, retailing and corporate booking tools to boost direct bookings, streamline operations and generate revenue through upgrades and experiences. Aven, formerly Sabre Hospitality, serves more than 35,000 hotels across 190+ countries, with SynXis connecting over 600 integrations.

✈ Emerging Travel Group announced its expanded Marketing Hub in London on November 2, 2026, connecting travel advertisers with hundreds of media providers and channels. Using first-party travel insights, it targets consumer and business audiences across social, display, video, connected TV, digital outdoor and audio. Its reach includes over 110,000 travel professionals in 180 countries. ETG will showcase the offering at WTM London, November 3–5, 2026.

🍽 Earl Enterprises’ Chief Sales & Marketing Officer revealed at the MURTEC Executive Summit that voice AI doubled banquet leads. The executive also explained why traditional marketing calendars fail and described group dining as restaurant technology’s final frontier.

🎾 Hilton, Marriott, Accor and Hyatt are turning hotels into sports backdrops through partnerships with federations and tournaments. Hilton and Marriott film pre-match rituals at their properties, Accor transforms a palace hotel with Grand Slam colours, and Hyatt records a podcast featuring women tennis players.