The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.
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Marketing
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Spotnana integrates with Booking.com
Travel infrastructure provider Spotnana has agreed a direct integration with Booking.com to give its partners and customers access to the OTA giant’s global itinerary. Spotnana’s customers will have access to…
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Google’s PMax gets smarter for hotels, working alongside Hotel Ads
How Google’s upgraded PMax adds value across the funnel while Hotel Ads remain the core conversion engine Dec 1, 2025 Key takeaways PMax is Google’s most automated campaign format, but…
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Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity
Earlier this week, I found myself at Expedia Group ’s Roman offices, seated across from Elisa Ragno for Guess the Guest. The plan, at least on paper, was simple: talk…
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Culture First, Not Campaign First: Inside Arlo’s Social Strategy
I had the opportunity to sit down with Dino Jevric, Arlo’s Social Media Manager, to discuss how the brand is taking a different path on Instagram at a time when many hotels still use social mainly to push rates and packages. Arlo is treating the platform less like a sales channel and more like an extension of the guest experience, curating its feed as a living diary of hotel life and neighbourhood energy. The aim is simple but ambitious: make people feel like they are already there, before they have even booked.
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H10 Hotels now officially part of Emerging…
Emerging Travel Group (ETG), the global travel company operating the RateHawk, Roundtrip, and ZenHotels brands, has formed a new direct partnership with H10 Hotels Group, one of the leading Spanish hotel…
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H10 Hotels are now directly integrated with Emerging Travel Group
Emerging Travel Group (ETG), a global travel company operating the RateHawk, Roundtrip, and ZenHotels brands, has announced a new direct partnership with H10 Hotels Group, one of the leading Spanish hotel chains. Under the agreement, H10 Hotels’ properties will be available directly for Emerging Travel Group’s B2C audience, securing distribution to over 20 million monthly guests worldwide.
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Mehr Consultancy Partners with Inn-Flow to Power Growth, Accountability and Real-Time Financial Visibility Across Expanding Hotel Portfolio
Inn-Flow, the leading all-in-one back-office platform built for hotels, today announced that Mehr Consultancy, an award-winning hotel management and investment firm based in Irving, Texas, has expanded its partnership with Inn-Flow to include its entire portfolio of hotels nationwide.
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Fliggy sees exceptional scale of promotion
Online travel platform and subsidiary of Alibaba Group, Fliggy, has delivered stellar performance during this year’s Double 11 Global Travel Festival. Driven by Alibaba’s comprehensive consumption ecosystem, Fliggy’s overall gross merchandise…
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Revolut expands travel footprint
Global fintech, Revolut, has expanded travel footprint by agreeing to terms with leading online travel platform, Booking.com. The move expands Revolut’s travel offering for customers, allowing millions of Booking.com customers…
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