Marketing

This article was written by Lodging Magazine. Click here to read the original article Cincinnati, Ohio-based Hospitality Visual Group (HVG) is a recently debuted visual media company focused on the…

🏨 Pembroke Inn in downtown Toronto is a 52-room independent boutique hotel positioned between Church-Wellesley Village and Cabbagetown. Co-owner Kevin Sit and his team opted to leave the franchise model, saving approximately $72,000 annually, which is reinvested into the hotel. The transition included adopting Cloudbeds to manage bookings effectively, resolving issues like double bookings. In spring 2026, the hotel faced a regulatory issue with the City of Toronto impacting OTA listings, testing their independent strategy.

💰 On Sept. 10, the "Building Smarter Hotel Demand" workshop will be hosted at the Hyatt Place Washington DC/National Mall from 2 to 6 p.m. by HSMAI DC. Jennifer Hill and Dan Rice will lead the session for hotel professionals, focusing on marketing strategies with a $55 fee for HSMAI members and $75 for nonmembers. Sponsored by Kalibri and Expedia Group, the event includes a networking reception at 5 p.m. HSMAI has over 5,000 members globally.

This article was written by Travolution. Click here to read the original article Sponsored listings roll out worldwide A little more latitude for partners. Abritel, Expedia’s French brand dedicated to…

📈 Hotel Majestic Saigon expanded its reach with D-EDGE Hospitality Solutions, connecting to all major Global Distribution Systems. It accessed over 50,000 Travel Management Companies, enhancing visibility among corporate travel buyers. By implementing dynamic corporate rates and participating in consortia programs, the hotel maintained pricing discipline. Flash campaigns during low seasons transformed low-demand periods into revenue opportunities, creating a balanced commercial strategy with wider market reach and year-round resilience.

📈 Expedia reorganized its 8,000-person function, eliminating eight senior tech roles and dividing the oversight of checkout, payments, fraud, and post-booking services into smaller autonomous squads. This structural shift contrasts with Booking Holdings' transactional focus. New research shows AI's growing impact on travel decisions, though travelers still verify and control bookings. Expedia's move suggests a strategy shift toward the upstream decision-making process, with product authority closer to brands like Hotels.com and Vrbo.