Marketing

🏨 HotelRunner has opened its Autonomous Supply program to the wider travel industry after a closed beta. Built on 15+ years of expertise and over three years of development, it processes more than 100 real-time signal types to coordinate pricing, distribution, payments and guest engagement. Partners include Expedia Group, Agoda and Booking.com. Hotels can go live on Expedia Group in under 24 hours, while AI agents gain access to inventory and booking tools.

🏨 Hard Rock hotels will join Accor’s distribution and loyalty platforms, while Ennismore takes the lead on the brand’s international development.

🎁 Hilton is expanding loyalty point redemptions beyond hotel stays to include Explora Journeys cruises and AutoCamp camping stays. Accor is offering members a chance to redeem points for a day on the pitch at Parc des Princes in Paris, alongside Paris Saint-Germain legends.

🏨 Cendyn’s white paper outlines how hotels can connect CRM data with digital marketing to increase direct bookings, repeat stays, and non-room spending. It recommends segmenting guests by preferences, behavior, and spending, using first-party data for targeting, and refining personalized campaigns with AI. With nearly 30 years in hospitality technology, Cendyn serves over 35,000 customers across more than 150 countries, generating more than $20 billion in annual hotel revenue.

🤖 Google has reportedly opened an MCP store preview inside AI Mode and Gemini, potentially connecting products with 4.3 billion Google users. The post outlines 10 steps for developers, including building actionable MCP servers and applying with a description under 30 words, at least 3 capabilities, and 3 example prompts. Discovery depends on verification, clear tool instructions, successful task execution, and low sign-in friction. Developers are advised to test discovery weekly as access rolls out in phases.

🏨 Rosemead House in Victoria, British Columbia, reopened in October 2025 with 41 accommodations. Revinate integrated hotel, restaurant and spa data, creating 30,665 clean guest profiles; 80% came from dining and wellness customers. Average recorded guest lifetime value rose 12.8%. Targeted newsletters generated 200 restaurant reservations in June and 32 spa reservations across August and September, plus over $7,700 in attributed room revenue across the three campaigns.