Marketing

Not only will Booking not have a problem if ChatGPT becomes a paid channel — I’m willing to bet Booking will actually prefer it. Why? Because Booking has the margins…

This article was written by Lodging Magazine. Click here to read the original article Extended Stay America (ESA) doubled down on its support for corporate customers with the launch of…

Austin, Texas, USA – 16 September 2025: Cendyn, a global integrated hotel technology and services company, has found hotel customer acquisition costs (CAC) are down 19% year-on-year (YoY) as a result of utilizing AI in Google’s Performance Max for travel goals (PMTG).

A huge change is taking place in our industry right now: the advancement of AI is allowing advertisers to get closer to real-time matching on social platforms. Meta made this…

TikTok just rolled out a feature that could disrupt the whole hospitality industry. Meet TikTok Go: The first major step toward social platforms becoming full-fledged booking engines. We’ve been saying…

Paris-based boutique hotel platform partners with digital agency Influence Society to boost international reach and support niche positioning. Influence Society, a leading digital marketing agency specializing in high-end hospitality, has…

Social media has transformed from a simple brand awareness tool into a powerful force for hotels, driving bookings, fostering loyalty, and generating measurable revenue. Industry studies confirm that executives now see social media as a core business driver, crucial for hoteliers in today’s competitive market. Beyond boosting brand visibility, its true impact lies in guest acquisition, deeper loyalty, and direct revenue growth. For hotels, this means social media is not just for property updates or seasonal offers, but for creating tangible results like reservations, wedding inquiries, meeting bookings, and dining experiences.

🚨 Why the sudden and more aggressive push for “Rate Parity” from the major OTAs? Short answer: they might be freaking out. Here’s why 👇 Gary Vee said something recently…

This article was written by Travolution. Click here to read the original article Growth drives profit and margin expansion Travel subscription company, eDreams ODIGEO, has posted strong fiscal year 2026…