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Marketing

425 posts

Hotel marketing and distribution: direct booking, digital strategy, branding and guest acquisition for hospitality businesses.

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  • 14 min

Channel Manager for Serviced Apartments: 2027 Buyer Guide

  • legarde
  • 12 October 2026
A 47-night minimum stay, set in the central system, never reached one channel. The lost room nights matter less than the relationship. The relocation agent who placed the guest, and the corporate accounts behind that agent, are what you actually stand to lose. A channel manager for serviced apartments is distribution software that synchronizes rates, […] The post Channel Manager for Serviced Apartments: 2027 Buyer Guide appeared first on RateGain.
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  • 1 min

Meta just put its creator manual online. Most creator advice stops at “let them be authentic.” This one goes all the way: how to brief creators, make the creative work, scale it with paid, connect… | Peter Buckley

  • 12 October 2026
Meta just put its creator manual online. Most creator advice stops at "let them be authentic." This one goes all the way: how to brief creators, make …
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  • 1 min

Feels like forever that I’ve wanted to be able to estimate the degree of influence various marketing channels have on buyers. And thanks to three advances: 1) The clickstream data we’ve got 2)… | Rand Fishkin | 106 comments

  • 12 October 2026
Feels like forever that I've wanted to be able to estimate the degree of influence various marketing channels have on buyers. And thanks to three …
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  • 11 min

Top 6 Airbnb Channel Managers for Hosts and Property Managers (2027)

  • legarde
  • 12 October 2026
Airbnb booked 533.0 million nights and seats in 2025, up 8% year over year, across 9 million+ active listings. Every manual calendar update across Airbnb, Booking.com, Vrbo, and a property’s own site is a double-booking waiting to happen, and more supply on one channel means inventory has to stay accurate across several at once. This […] The post Top 6 Airbnb Channel Managers for Hosts and Property Managers (2027) appeared first on RateGain.
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  • 3 min

Six of 17 Independent Hotels in European Cities Missing Direct Price Listings on Google Maps After Update

  • Automatic
  • 9 October 2026
📖 Oct 9, 2026, Zurich: Google Maps now excludes hotel rates unless a direct feed exists. Out of 17 hotels in Zurich, Bern, Vienna, Munich, and Lisbon, 6 showed no direct price, relying on resellers like Booking.com. Hotel Wellenberg’s lowest rate was CHF 215 via EaseMyTrip. Rössli and Boutique Hotel Kugel retained their prices, CHF 171 and CHF 92, respectively. Hotels should connect a price feed via Google Ads to maintain visibility.
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  • 2 min

Cendyn Releases Checklist to Improve Email Deliverability for Black Friday Hotel Campaigns Amid Tighter Enforcement

  • 10minhotel.com
  • 8 October 2026
📧 Hotels are preparing for Black Friday and Cyber Monday promotions. 📅 With major email providers like Gmail and Yahoo tightening enforcement, the focus is on ensuring emails reach inboxes, not spam folders. Cendyn, a hospitality tech firm, offers a checklist to optimize email campaigns—covering sender reputation, audience engagement, and campaign timing. The goal? Maximize reach and direct bookings. 🌍 Cendyn supports over 35,000 customers in 150+ countries, generating $20 billion annually in hotel revenue.
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  • 1 min

Visit Sweden has launched The Introvert Travel Agency

  • 8 October 2026
Visit Sweden has launched The Introvert Travel Agency, a holiday planning concept for travellers who would quite like a break from making …
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  • 4 min

Your Club, under your control: manage your members in real time

  • oscarvillegasmirai
  • 7 October 2026
This article was written by Mirai (English Insights). Click here to read the original article En español, en français, em português.  Until now, if you wanted to change a member’s…
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  • 5 min

Americas Great Resorts Offers Fixed-Price Email Campaigns to Luxury Hotels for Direct Bookings Without OTA Commissions

  • 10minhotel.com
  • 6 October 2026
📧 1 hour ago, Andrew Paul from Americas Great Resorts (AGR) discussed hotel marketing strategies. AGR uses email marketing to reach over 5 million verified travel enthusiasts, offering a fixed price per thousand emails. Unlike OTAs, AGR does not charge booking commissions. Their campaigns yield significant ROI: Montage Palmetto Bluff saw a 27:1 return from 65,000 emails, while Windstar Cruises achieved a 36:1 return with 200,000 emails. AGR focuses on acquiring new guests, not just retaining past ones.
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  • 5 min

Expedia Expands Rapid Activities API, Acquires Tiqets and CarTrawler to Enhance Travel Experience Offering

  • Automatic
  • 2 October 2026
📅 Oct 2, 2026: Expedia launched a beta for its Rapid Activities API, allowing partners to sell museum tickets and tours. Expedia acquired Tiqets and CarTrawler in 2026 to expand offerings beyond lodging. Booking.com integrates hotel bookings with Air India, aiming for a Connected Trip. Airbnb adds car hire and grocery delivery. Marriott's Bonvoy Tours started in 2017. Expedia's tours will open to all partners in early 2027, offering a comprehensive travel experience. 77% of travelers prefer booking on a single platform.
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  • The Hotel Internet Is Controlled by a Handful of Brands

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    • 6 October 2026
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    • 7 October 2026
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  • Monitor your blind spots: Is AI getting your hotel right? 
  • Shiji spent a year testing AI on its own people before offering it to a single hotel
  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.
    The visibility game just got serious for hoteliers
Top News
  • Crowne Plaza Newcastle Increases Revenue by £20,000 Using Canary Technologies for Digital Guest Communication and Upselling
    • 12 October 2026
  • Where Hotel Operators Should Be Looking for Savings Now
    • 12 October 2026
  • AI Tools Boost Independent Hotel Visibility But Fail to Convert Bookings, Routing Guests Back to OTAs
    • 12 October 2026
  • 🏩🛎️ Luxury Hotels Have Famous Names. Their Real Asset Is Harder to Manage. Rosewood, Claridge’s, The Savoy, Oetker Collection, IHG, Gleneagles. These names carry reputation. Yet behind their… | Malte Karstan
    • 12 October 2026
  • Google's New Search Campaigns for Travel to Integrate Live Hotel Data with AI-Powered Optimization
    • 12 October 2026
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  • Monitor your blind spots: Is AI getting your hotel right? 

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  • Shiji spent a year testing AI on its own people before offering it to a single hotel

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  • Four friends posing for a sunny street photo; one holds a camera while the others smile and laugh.

    The visibility game just got serious for hoteliers

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