Marketing

Meliá Hotels International and MiM Hotels, the boutique hospitality brand owned by global football legend Leo Messi, have announced a strategic partnership under which Meliá will assume management of the MiM Hotels portfolio, effective November 1. These distinctive properties will be incorporated into The Meliá Collection, the company’s curated selection of unique, character-rich hotels.

Explore the differences between OTAs, direct bookings, and GDS, and learn how a balanced mix drives revenue and loyalty. If you ask any hotelier where their bookings come from, chances…

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, knowledge and resources to feel they can be truly effective. Here’s what hotel teams are actually doing in practice to make their social channels work.

Slower international travel and rising hotel competition could test the company’s growth narrative Oct 7, 2025 Airbnb’s strong quarterly earnings mask growing signs of weakness in travel demand. With international…

In a world dominated by social media, the value of a hotel is increasingly measured by how shareable its experiences are. Guests aren’t justthey want moments worth posting. For years, “Instagrammable” aesthetics were enough. Now, younger generations are shifting the bar: the real currency is authenticity.

By aligning its marketing with the natural flow of the traveller’s journey, The Surin Phuket was able to strengthen its presence in a crowded market, reach more of the right…

Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more rooms when you need it most.

Royalton Resorts, with properties throughout Mexico and the Caribbean, had two simple and straightforward goals for Black Friday:

Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers…