Marketing

Why top brands target travellers (and why you probably should too). The late, great Jeremy Bullmore once told me that he believed that if you could sell a brand to…

I just realized something that stopped me in my tracks. One of the true pioneers of hotel distribution passed away earlier this year — and yet, very few people in…

What made investors bet $900 million on Elizabeth Holmes’ Theranos, despite no proof of concept? How did Apple sell more iPods than Microsoft sold Zune, even though Zune had better hardware? Why was smoking once considered the epitome of glamour, only to be pushed out into the cold? As the Steve Jobs once said, “The most powerful person in the room is the storyteller”, a good story is what binds these examples of success together.

Direct visibility declines as search costs rise, forcing hotels to rethink demand generation Dec 19, 2025 Google’s expanding AI Overviews are reshaping how travelers research destinations and hotels, with more…

What traveler brand switching means for hotel loyalty strategies Dec 17, 2025 Phocuswright research shows that traveler loyalty is far less stable than many hotels assume, even when stays go…

This article was written by Travolution. Click here to read the original article Autumn escapes expand almost seven times faster than summer getaways A shoulder season surge in holiday bookings…

What does it take for a family to afford a week away? Today, Eurostat estimates that for more than one in four Europeans the answer is that they can’t. Rising prices and tighter household budgets mean that millions are being priced out of the chance to travel — even though travel has never mattered more for connection, culture, and moments of rest and renewal.

If you’ve ever looked at your monthly OTA commission bill and thought, “There has to be a better way,” you’re not alone.