Marketing - 10 Minutes News for Hoteliers

2 min

The OTA Market, Finally Mapped

📚 Who? 10 Minutes News. When? January 2026. Where? Global. What? Released a new dataset mapping OTAs worldwide. How? Analyzing organic and paid traffic, ownership groups, and regional focus. Why? To provide a practical tool for understanding hotel demand drivers. Key Facts: The dataset is available for free to subscribers, and the project invites community feedback to improve accuracy. 274 million monthly organic visits were analyzed for this initiative.

Why Expedia won’t fight ChatGPT’s travel ambitions

🌐 Jan 8, 2026, Expedia aligns with AI agents like ChatGPT instead of blocking them, focusing on AI as a primary travel planning and booking channel. The company is investing in backend tools to enable AI access to its inventory, ensuring visibility in AI-mediated travel discovery. Despite risks like revenue model shifts and reduced brand visibility, Expedia aims for relevance. This approach mirrors an industry trend of embracing AI as essential intermediaries for future competitiveness.

Expedia’s 2025 turnaround gains momentum under new leadership

📈 Jan 8, 2026, Expedia Group showed signs of recovery in 2025, with high-single-digit room night growth in Q4, outperforming competitors. The improved marketing efficiency and strategic changes by CEO Ariane Gorin contributed to EBITDA margin expansion. While B2B growth accelerated, consumer brands like Hotels.com and Vrbo remain central. Leadership changes and pandemic-era restructuring under previous CEO Peter Kern helped modernize technology and strengthen the loyalty platform.

7 min

26 Things That Will Help Your Social Media in 2026

📱 26 social media tips for 2025! Use saved content from 2025 to inspire new ideas. For brand growth, focus on distribution and top-of-funnel content. Foster community by featuring user-generated content and hosting events. Test new content formats and platforms, like TikTok accounts, to maximize reach. The best social media strategies allow flexibility for trends. Engage with your audience to build genuine connections. Embrace social-first content for awareness and protect time for creative thinking.

2 min

Meta just quietly released this… 🤯 You can now see the top ad of any brand in the UK. I spent hours going through all the top brands in the UK and made a board of bangers. Here's what I… | Raphael Yarish | 224 comments

📱 Meta released a feature showing top UK ads. Water2 leads with 11M+ views, The Essence Vault follows with 10.5M+ views, and Untamed has 4.3M+ views. AdScan 2.0 launched, rebuilt for this system, changing the ad landscape. Existing Admanage users get free access; new users comment “Adscan” for a free month. Reposting grants an extra free month.

2 min

Hilton partners with Explora Journeys

🛰️ Hilton partners with Explora Journeys, part of MSC Group, to expand its loyalty program to cruises by summer 2026. Members can earn and redeem points on 16 itineraries until June 7, 2026, in the Mediterranean, Northern Europe, Caribbean, and Red Sea. The partnership emphasizes slower, immersive travel experiences. It aligns with Hilton's global strategy, integrating over 9,000 properties worldwide. Hilton Honors Adventures will soon offer details on new on-board benefits and redemption options.

2 min

Reach buyers ready to spend with non-endemic advertising | Rory Sutherland | 17 comments

🗺 Travellers, according to Expedia Group's findings, are more likely to engage in consumer activities: 20% more likely to buy a new car, 12% to try new restaurants, 20% to play video games, 27% to seek cosmetics advice, and 29% to make in-app purchases. Expedia targets them using 175+ parameters across digital platforms, ensuring impactful advertising. Brands seeking ready-to-buy audiences should leverage this strategy for effective consumer engagement.

Winning over OTA guests with trust and convenience in the website and CRM

📈 Siteminder's report shows OTAs are more popular than Google for hotel searches. OTA commissions can reach seven figures for small hotels, impacting net revenue. Effective strategies include improving hotel websites with clear content, simple booking engines, and book-direct incentives. CRM should build trust through personalized emails. Hoteliers need to focus on emotions—trust and convenience—to attract direct bookings. Direct Booking Mastery Certification helps hotels improve skills, leading to measurable direct booking increases.

’Every day something’s coming down the pipe’: How the CEO of Booking Holdings responds to a crisis

🌎 Glenn Fogel, CEO of Booking Holdings, has navigated crises including 9/11, the 2008 crash, and pandemics over 25 years. In February 2022, amid Russia-Ukraine tensions, Booking Holdings prepared contingency plans, suspending services in Russia and Belarus by March 2022. Fogel emphasizes advance planning and crisis management strategies, demonstrating resilience in the face of ongoing global challenges.

2 min

John F. Davis III: Pioneering Hotel Distribution | Louis-Hippolyte Bouchayer posted on the topic | LinkedIn

📚 John F. Davis III, a pioneer in hotel distribution, passed away earlier this year. His work on Pegasus revolutionized the industry by enabling global, real-time inventory distribution through a neutral switch connecting hotel CRS systems to GDSs. This innovation reshaped business travel and agency bookings. Davis's philosophy emphasized solving infrastructure problems, supporting the ecosystem, and innovating reliably. His contributions remind us to continue evolving and challenging outdated models in hotel distribution and travel tech. #HotelDistribution #Innovation

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