Marketing

This article was written by HospitalityOn. Click here to read the original article Great Britain – The Real Star of the Show  VisitBritain’s “Starring GREAT Britain” campaign positions the UK…

This article was written by Travolution. Click here to read the original article Ryanair, Airbnb, easyJet, lastminute.com and Booking.com have been named among the UK’s ‘top challenger brands’ in the…

Corporate hotel marketing is like the Titanic. And you know what happened to the Titanic? It sank. Not because it wasn’t grand. Not because it wasn’t built by the best.…

This article was written by Hospitality Daily Podcast. Click here to read the original article In this conversation hosted by Nancy Mendelson, hospitality marketing veteran Victoria Feldman de Falco, principal…

Today, I am proud to share a first-of-its-kind product that is now enabled on Hotels.com, called “Save Your Way”™. It’s a new feature that gives travelers more flexibility in how…

Meliá Hotels International and MiM Hotels, the boutique hospitality brand owned by global football legend Leo Messi, have announced a strategic partnership under which Meliá will assume management of the MiM Hotels portfolio, effective November 1. These distinctive properties will be incorporated into The Meliá Collection, the company’s curated selection of unique, character-rich hotels.

This article was written by Travolution. Click here to read the original article Expedia Groups research highlights leakage, project revenue Fragmented hotel distribution is costing properties an average of 6…

Explore the differences between OTAs, direct bookings, and GDS, and learn how a balanced mix drives revenue and loyalty. If you ask any hotelier where their bookings come from, chances…

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, knowledge and resources to feel they can be truly effective. Here’s what hotel teams are actually doing in practice to make their social channels work.