Marketing

“Book Direct” means nothing if you don’t give them a reason. We’ve audited dozens of boutique hotel websites. And 98% of them make the same mistake: They want direct bookings……

Lot’s of Tripadvisor rumours flying around today. Shares are up a lot. A few points – maybe not particularly related: 1. I created a 23 page strategic plan for Tripadvisor…

Strategies, rebrands and marketing budgets. LVMH and their marketing agency shift. Airline loyalty programs. More on the shift of search to AI. Hello, Last week I participated in a great…

Viral PR Kit, your buzz booster. Transform influencers into true brand advocates and generate the kind of organic buzz that money can’t buy. Creating an exceptional influencer PR kit is…

In the fast-moving world of hospitality marketing, few tools are as compelling as storytelling. When The White Lotus chose Thailand as the backdrop for its latest season, it wasn’t just…

This article was written by Saladplate. Click here to read the original article X, Y, Z : Brands all around the world are changing their marketing strategies to capture a…

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not…

How younger travelers are redefining hotel discovery through peer content, platform-hopping, and a new standard of trust Jul 2, 2025 Generation Z is transforming how travelers discover and choose hotels,…