Marketing

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Travel is not only about destinations but about experiences and an authentic connection with nature. This is the motto behind Marriott Bonvoy’s latest venture: Marriott Bonvoy Outdoors, a new digital…

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.

Booking.com’s ’Taste of Home Asia Pacific’ research reveals that food is playing a central role in shaping the holiday home experience in 2025. Travelers across the region are increasingly selecting holiday homes that offer accessibility and freedom to dine, host and/or cook in unique, authentic spaces and destinations. These culinary moments are becoming more than just mealtime, they are opportunities for connection, cultural immersion and creating lasting memories that transform food into cultural gateways rather than just travel highlights.

In this week’s episode of Hotel Moment, we’re featuring a webinar from our series, Hotel Moment Deep Dive, to get you prepped. Black Friday, Cyber Monday, and Travel Tuesday are fast approaching, and we’re sharing the information you need to capitalize on peak season demand and execute revenue-driving campaigns with offers guests are looking for.

Hospitality needs to stop disrespecting marketing. (I can already feel the eye-rolls coming from the hospitality leaders 🙄) Too many hotels treat marketing like an afterthought, like one person can…

The great decoupling 2.0? Google seemingly disabling the &num=100 parameter has had some interesting implications. Looking at our own data, we saw an overnight drop in impressions of 35,431 on…