Marketing

📚 Boston University professor Leora invested two years writing a book, released on September 15, 2024, focusing on marketing as critical and strategic thinking. She emphasizes education over selling, hospitality as marketing, and adapting to digital and physical visibility. Leora's teaching at ESSEC Business School involved practical marketing projects, and her students' input shaped the book. Her approach includes a scorecard for strategic and critical thinking, with her work even sparking job offers for students.

📶 Sep 15, 2025, hotels globally: The Hotels Network introduces a promotion offering 1GB of free eSIM data for travelers booking directly through a hotel’s website. This perk is designed to discourage the use of OTAs like Booking.com and Expedia. The eSIM data is automatically activated upon arrival, requiring no SIM swapping or roaming charges. Hotels integrate this into their personalization platforms effortlessly, enhancing direct booking appeal and boosting customer loyalty.

🏨 Grand Zuri, a prominent hospitality brand, delivers unique experiences and has received numerous accolades. D-EDGE, a SaaS company, supports over 17,000 hotels in 150+ countries with cloud-based solutions for hotel distribution, involving 500 experts across 25 countries. As an Accor subsidiary, D-EDGE's ecosystem includes 550+ partners. Accor itself operates over 5,700 properties and 10,000 food and beverage venues in 110 countries.

Paris-based boutique hotel platform partners with digital agency Influence Society to boost international reach and support niche positioning. Influence Society, a leading digital marketing agency specializing in high-end hospitality, has…

📰 Asia, Middle East, and Europe are seeing a rise in regional OTAs like Traveloka, MakeMyTrip, Goibibo, and HRS. These platforms target specific markets, increasing visibility and conversion rates. STAAH connects to over 2,000 OTAs, enabling seamless management of global and regional channels. Real-time updates, dynamic pricing, and integration with PMS make it efficient for hotels to manage multiple platforms, ensuring significant reach and relevance without additional workload.

🏨 Nido Living partners with eviivo to expand into short-stay hospitality across its Iberian portfolio, focusing on Madrid's Nido Príncipe Pío and Valencia's Nido Malvarrosa. Since late 2024, over 18,000 guests have stayed, with Nido Príncipe Pío setting a record of 782 room nights in one day. Nido Malvarrosa exceeded 2,000 room nights in its first two weeks and achieved over 80% occupancy by May 2025, surpassing the regional average of 55%. 🏨

✉️ Hotels should prioritize quality over quantity in email marketing. Poor email list hygiene reduces deliverability and engagement, impacting revenue. Engaged subscribers, those interacting within the last 6 months, are crucial. A 4,400% ROI is possible but not with inactive lists. Unsubscribe rates over 1% and spam rates above 0.2% need investigation. Personalization, purposeful design, and monitoring tools like Google Postmaster enhance performance. Saying farewell to unengaged contacts aids growth and revenue.