Marketing

💰 Hotels should focus on personalized incentives over blanket discounts to attract high-value guests. Generic discounts often attract low-spending visitors and fail to foster loyalty. Data shows that 61% of consumers are willing to pay more for personalized experiences, yet only 23% report receiving them during hotel stays. It's five to ten times cheaper to retain existing customers, who spend 67% more on average. Strategies such as segmenting high-value guests and offering personalized rewards boost revenue and long-term growth.

📚 Boston University professor Leora invested two years writing a book, released on September 15, 2024, focusing on marketing as critical and strategic thinking. She emphasizes education over selling, hospitality as marketing, and adapting to digital and physical visibility. Leora's teaching at ESSEC Business School involved practical marketing projects, and her students' input shaped the book. Her approach includes a scorecard for strategic and critical thinking, with her work even sparking job offers for students.

🏨 Grand Zuri, a prominent hospitality brand, delivers unique experiences and has received numerous accolades. D-EDGE, a SaaS company, supports over 17,000 hotels in 150+ countries with cloud-based solutions for hotel distribution, involving 500 experts across 25 countries. As an Accor subsidiary, D-EDGE's ecosystem includes 550+ partners. Accor itself operates over 5,700 properties and 10,000 food and beverage venues in 110 countries.

Paris-based boutique hotel platform partners with digital agency Influence Society to boost international reach and support niche positioning. Influence Society, a leading digital marketing agency specializing in high-end hospitality, has…

📰 Asia, Middle East, and Europe are seeing a rise in regional OTAs like Traveloka, MakeMyTrip, Goibibo, and HRS. These platforms target specific markets, increasing visibility and conversion rates. STAAH connects to over 2,000 OTAs, enabling seamless management of global and regional channels. Real-time updates, dynamic pricing, and integration with PMS make it efficient for hotels to manage multiple platforms, ensuring significant reach and relevance without additional workload.

🏨 Nido Living partners with eviivo to expand into short-stay hospitality across its Iberian portfolio, focusing on Madrid's Nido Príncipe Pío and Valencia's Nido Malvarrosa. Since late 2024, over 18,000 guests have stayed, with Nido Príncipe Pío setting a record of 782 room nights in one day. Nido Malvarrosa exceeded 2,000 room nights in its first two weeks and achieved over 80% occupancy by May 2025, surpassing the regional average of 55%. 🏨

✉️ Hotels should prioritize quality over quantity in email marketing. Poor email list hygiene reduces deliverability and engagement, impacting revenue. Engaged subscribers, those interacting within the last 6 months, are crucial. A 4,400% ROI is possible but not with inactive lists. Unsubscribe rates over 1% and spam rates above 0.2% need investigation. Personalization, purposeful design, and monitoring tools like Google Postmaster enhance performance. Saying farewell to unengaged contacts aids growth and revenue.

🗺 Thomas Cook resumes Tokyo holidays after nearly a year. Bookings are open until July 2026 via eSky Group. 25 hotels are bookable now, with more to follow. Departures from Heathrow, Gatwick, Manchester, Birmingham, Edinburgh, Glasgow, and Newcastle. Prices start at £866 per person for seven nights from Gatwick on December 1 and rise to £1,960 per person for a five-star stay from Heathrow on December 3.

📅 In 2025, hotels face the challenge of balancing exposure and profitability across booking channels. OTAs like Booking.com provide global reach but charge 10-25% commissions. Direct bookings yield higher margins but need robust marketing. A strategic channel mix—combining OTAs, direct bookings, and niche platforms—boosts visibility and profits. Sustainability platforms like EcoBnb attract eco-conscious travelers. Rate parity ensures consistent pricing, while incentives like free parking enhance value. Google Travel and AI are shaping the future of bookings.