Marketing

📅 Emerging Travel Group (ETG) partners with H10 Hotels Group to offer over 65 H10 properties directly to ETG's 20 million monthly users. H10 Hotels, known for premium seafront and all-inclusive resorts, operate in 25 destinations, including Spain, Italy, and the Caribbean. This integration, facilitated by Connectycs, aims to boost booking management and visibility. Spain leads ETG's platform bookings, with a 25% year-on-year increase. Victoria Shamshurova emphasizes the milestone's significance in expanding quality accommodation options.

🛩 Fliggy, Alibaba Group's travel platform, reported a 30% year-on-year surge in gross merchandise value (GMV) during the Double 11 Global Travel Festival. Over six million promotional products were sold, including nearly one million flight passes. Premium 88VIP memberships rose by 30%, contributing 70% of top merchants’ sales. GMV for promotional items via livestream increased by 70%. Major brands like Marriott and ANA surpassed RMB100 million in GMV, with outbound travel making up nearly half of the orders.

🛫 Global fintech, Revolut, teams up with Booking.com to broaden its travel offerings. With almost 9 million Revolut users already booking via Booking.com, this partnership enhances payment options for millions. Revolut Pay, now with 2 million monthly active users, allows seamless one-click booking with biometric security. From November 17 to January 3, users earn 10x RevPoints. Revolut's Alex Codina highlights faster, secure, rewarding checkouts, while Booking.com's JC Rodriguez emphasizes the value for travelers globally.

Building on the creative success of Marea Beverly Hills, the hospitality group deepens its collaboration with the digital agency to enhance discoverability for its Manhattan restaurant. Influence Society, the design-driven…

📍 Know your hotel’s unique selling points like luxury or sustainability. Understand your ideal customer’s lifestyle to personalize marketing. Innovate by offering unique experiences. Build brand awareness months before opening through social media and PR. Use pre-opening offers to create urgency. These strategies help differentiate your hotel and attract the right guests for a successful launch.

🏨 More than 300 partners attended loveholidays' inaugural Partner Appreciation Awards at the Marriott Hotel Grosvenor Square, London. The event unveiled the Most Loved Hotel Awards, based on 215,000 reviews over 12 months. Over 1,000 hotels in 40 destinations were honored as Most Loved in Destination, and 275 hotels received the Most Loved Worldwide accolade, achieving a 4.5/5 customer rating. Special Recognition Awards were presented to 38 partners. Enhanced visibility on loveholidays' platform will benefit award-winning properties.

📷 Peak season is here, and hotels must leverage social media strategies to stand out. Create a seasonal content calendar, identifying key dates. Plan content mix: 40% experience-driven, 30% social proof, 20% promotions, and 10% fun content. Maximize user-generated content with incentives. Use trending formats and smart ad campaigns to target specific audiences. Collaborate with local influencers for authenticity. Engage actively in social media conversations to build real connections.

📈 Clockwork Marketing's Mark Durber, on Back of House Banter with GuestRevu's Amy Branford, highlights that SEO is economical, often yielding high ROI for hotels. Google's evolving processes mean impactful changes can be swift, and marrying aesthetics with functionality is key. Google’s Dreaming → Planning → Booking → Experiencing → Sharing model underpins optimal SEO strategy. A consistent flow of reviews can enhance visibility, aided by AI-driven summaries. Fundamental SEO essentials: fast, mobile-friendly pages, relevant keywords, and unique content.

🌎 Agoda's new initiative links with travel creators on social media to boost bookings. Participants receive unique promo codes, earning commissions per booking, plus monthly sponsored stays and activities up to £169. Rewards include Agoda swag and travel credits up to £755. Agoda features creators in campaigns to expand their reach. With over six million properties, 130,000 flight routes, and 300,000 activities, Agoda offers extensive booking combinations.

🌍 Great Britain’s “Starring GREAT Britain” campaign by VisitBritain capitalizes on the set-jetting trend, featuring locations like Bath and the Scottish Highlands. Directed by Tom Hooper, it generates £20 for every £1 invested in tourism. Malaysia’s “Selamat Kembali” campaign showcases diverse cultural and natural offerings. VisitOSLO’s campaign humorously contrasts Oslo’s perceived flaws with its real charm. Portugal’s “Futourism” emphasizes sustainability. Singapore’s campaign highlights its 64 islands. Switzerland’s “Bees & Friends” campaign emphasizes biodiversity, featuring replicas of Swiss hotels for bees and narrated by James Faulkner.