Marketing

📰 Accor's 2024 campaign for Paris 2024 Olympics highlighted Kauli Vaast's Seine surfing and garnered 5 million views, boosting brand visibility. Pierre & Vacances' humorous 2024 campaign solidified its family holiday leadership by enhancing brand perception. Hilton's ‘10-Minute TikTok’ broke records with 6.5 million views, 35% subscriber growth, and a 93.5% positive sentiment, attracting over 100,000 new members. Campaigns significantly increased engagement and brand positioning on social media platforms.

📈 STAAH SwiftBook's integration with Google Booking Links is boosting direct revenue for thousands of properties globally. When? 2025. Where? Worldwide. What? The integration enhances visibility on Google Hotel Search, allowing hotels to present direct booking links alongside OTAs. How? By sending real-time rates and availability from SwiftBook directly to Google's search results, bypassing intermediaries and commissions. Why? To increase direct, commission-free bookings and control over the customer journey, solving common challenges faced by hoteliers in digital visibility.

📈 In 2025, Koko Global Hospitality partnered with D-EDGE for a data-driven digital marketing campaign to enhance online visibility and streamline bookings. The strategy leveraged Metasearch Marketing on Google Hotel Ads and Trivago, Display Advertising with banner ads, and Search Engine Marketing for prominent property search results. The D-EDGE booking engine provided a mobile-optimized experience, converting traffic into direct revenue and improving the customer journey.

🌍 OTAs are surpassing general search as a travel resource. Year-over-year, generative AI usage has doubled. More travelers are booking through indirect channels to compare options for the best prices. Traditional payment methods, such as credit cards, remain popular for bookings and in-destination packages. Social media plays a growing role in travel planning, with Instagram as the top influencer across key markets and YouTube leading in content consumption.

📅 Hotel Royal Hoi An in Vietnam partnered with STAAH to address a digital infrastructure gap, improving direct bookings. Within weeks, STAAH’s booking engine contributed 25% of weekly bookings, while their Get Google feature attracted nearly 30% of direct bookings. The onboarding process took two weeks. The hotel now thrives with enhanced visibility and control, offering seamless guest experiences. The integration significantly improved the hotel's digital distribution strategy.

📈 Hoteliers, are you losing direct bookings? Common mistakes like slow-loading sites, non-mobile-friendly designs, and complicated booking processes are driving guests away. Ensure your website loads in seconds, is mobile-first, and has clear “Book Now” buttons. Transparency in pricing and availability is key, as is offering direct booking perks like free breakfast. Use STAAH’s tools for a seamless three-step booking process, real-time syncing, and detailed analytics. Small changes can significantly boost your bookings and revenue.

📧 81% of customers prefer personalized experiences, both in person and digitally. 21% of marketing emails land in spam due to poor targeting. Hotels can improve engagement by segmenting guests based on stay dates, origin, rate codes, room choice, and booking channels. This method increases email deliverability, ROI, and fosters repeat bookings. Segmentation doesn't require complex data; basic insights suffice to tailor marketing efforts effectively and avoid generic communication pitfalls.

📹 Fairmont Hotels & Resorts launches its new global campaign "Make Special Happen," directed by Jean Claude Thibaut, shot at Fairmont Royal York, Toronto. The campaign celebrates Fairmont's legacy of hosting historic events like the UN Charter signing and Truman Capote's Ball. Launched in May 2025, the campaign spans video, print, and social media across key regions: North America, Asia, the Middle East, and Europe. Featuring unique offerings, the initiative aims to make every moment special at Fairmont's 92 properties in 30 countries.

📨 Research shows 81% of customers prefer personalized experiences. Many hotels struggle with segmentation, leading to wasted marketing efforts. 21% of legitimate marketing emails land in spam due to poor targeting. By using guest data like stay dates, country of origin, rate codes, room types, and booking methods, hotels can enhance email relevance and engagement, driving better ROI. Effective segmentation helps convert OTA bookers to direct clients, boosting loyalty and revenue through tailored offers.