Marketing - 10 Minutes News for Hoteliers - Page 25

1 min

European traveler mindset in 2025: Simplicity, search and social influence

🌍 OTAs are surpassing general search as a travel resource. Year-over-year, generative AI usage has doubled. More travelers are booking through indirect channels to compare options for the best prices. Traditional payment methods, such as credit cards, remain popular for bookings and in-destination packages. Social media plays a growing role in travel planning, with Instagram as the top influencer across key markets and YouTube leading in content consumption.

3 min

Boutique Vietnamese hotel reclaims direct bookings with STAAH

📅 Hotel Royal Hoi An in Vietnam partnered with STAAH to address a digital infrastructure gap, improving direct bookings. Within weeks, STAAH’s booking engine contributed 25% of weekly bookings, while their Get Google feature attracted nearly 30% of direct bookings. The onboarding process took two weeks. The hotel now thrives with enhanced visibility and control, offering seamless guest experiences. The integration significantly improved the hotel's digital distribution strategy.

4 min

Are You Losing Bookings? Common Website & Booking Engine Mistakes (And How to Fix Them)

📈 Hoteliers, are you losing direct bookings? Common mistakes like slow-loading sites, non-mobile-friendly designs, and complicated booking processes are driving guests away. Ensure your website loads in seconds, is mobile-first, and has clear “Book Now” buttons. Transparency in pricing and availability is key, as is offering direct booking perks like free breakfast. Use STAAH’s tools for a seamless three-step booking process, real-time syncing, and detailed analytics. Small changes can significantly boost your bookings and revenue.

4 min

Not All Guests Are the Same. So Why Is Your Marketing?

📧 81% of customers prefer personalized experiences, both in person and digitally. 21% of marketing emails land in spam due to poor targeting. Hotels can improve engagement by segmenting guests based on stay dates, origin, rate codes, room choice, and booking channels. This method increases email deliverability, ROI, and fosters repeat bookings. Segmentation doesn't require complex data; basic insights suffice to tailor marketing efforts effectively and avoid generic communication pitfalls.

4 min

Campaign Launches in Tandem with New Collection of Bookable Experiences Enabling Guests to ‘Make Special Happen’ Every Day at Fairmont Hotels

📹 Fairmont Hotels & Resorts launches its new global campaign "Make Special Happen," directed by Jean Claude Thibaut, shot at Fairmont Royal York, Toronto. The campaign celebrates Fairmont's legacy of hosting historic events like the UN Charter signing and Truman Capote's Ball. Launched in May 2025, the campaign spans video, print, and social media across key regions: North America, Asia, the Middle East, and Europe. Featuring unique offerings, the initiative aims to make every moment special at Fairmont's 92 properties in 30 countries.

Travel Tech Essentialist #175: Agents

🤖 Google’s new “Shop with AI mode” revolutionizes e-commerce by integrating discovery and purchase directly in search, disrupting the $5.5 trillion industry. OpenAI’s Operator agent books hotels, shifting from traditional websites to AI-driven transactions. Morgan Stanley anticipates a $5 trillion humanoid robot economy by 2050, with significant impacts on sectors like travel and hospitality. Y Combinator promotes AI agent-focused startups. Expedia and Airbnb innovate with AI and new services, respectively, challenging traditional travel and service models.

5 min

Guest Segmentation Is Failing Hotels: 5 Specific Ways to Do Better with Available Data

📨 Research shows 81% of customers prefer personalized experiences. Many hotels struggle with segmentation, leading to wasted marketing efforts. 21% of legitimate marketing emails land in spam due to poor targeting. By using guest data like stay dates, country of origin, rate codes, room types, and booking methods, hotels can enhance email relevance and engagement, driving better ROI. Effective segmentation helps convert OTA bookers to direct clients, boosting loyalty and revenue through tailored offers.

1 min

From Overdrive to Reset: How Hospitality Leaders Can Stay in the Game – Ben Wolff

🎉 Ben Wolff, co-founder of Onera and CEO of Oasi, featured in a podcast episode on May 11, 2025, discussing resilience and recovery importance in the hospitality industry. Wolff provided insights for leaders to maintain long-term success. The episode encouraged sharing with team members to implement ideas for business and customer benefit. The episode included music by Clay Bassford of Bespoke Sound.

1 min

Why Most Hotels Fail at Social Media (And How to Get It Right) – Ben Wolff

🏨 On May 10, 2025, Ben Wolff, co-founder of Onera and CEO of Oasi, discusses the shortcomings of most hotels in social media engagement and how to effectively drive results. The episode features on the Hospitality Daily Podcast and emphasizes the proper use of social media to achieve traditional business goals.

1 min

What Is Hotel Rate Parity? Small Hotel Strategy 2025

💸 Small hotels prioritize rate parity in 2025 to prevent rate leaks, minimize OTA (Online Travel Agency) conflicts, and retain control over pricing. This strategy emphasizes the importance of maintaining consistent hotel rates across all distribution channels.

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