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Marketing

421 posts

[[ 13 ]]

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  • 5 min

Thoughtful Thursday – A Technical Guide to Booking Engine Widgets: Types, Use Cases & Best Practices for Hoteliers

  • Nashi Dasgupta
  • 26 June 2025
📅 2023 study reveals 65% of travelers prefer direct hotel bookings online. The SwiftBook Booking Engine boosts direct bookings by up to 37% when using widgets like Date Option, Book Now, and FAR. Widgets allow real-time availability checks, direct bookings, and custom branding. Integrate on homepages, headers, and promotions for best results. Customize with SwiftBook Widget Builder for tailored experiences. Optimize with strategic placement, exclusive offers, and A/B testing to maximize conversion rates.
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  • 2 min

Hospitality Awards Legacy : 25 years of innovation and excellence – Media

  • m.welsch1
  • 25 June 2025
📰 Accor's 2024 campaign for Paris 2024 Olympics highlighted Kauli Vaast's Seine surfing and garnered 5 million views, boosting brand visibility. Pierre & Vacances' humorous 2024 campaign solidified its family holiday leadership by enhancing brand perception. Hilton's ‘10-Minute TikTok’ broke records with 6.5 million views, 35% subscriber growth, and a 93.5% positive sentiment, attracting over 100,000 new members. Campaigns significantly increased engagement and brand positioning on social media platforms.
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  • 3 min

Get Google: How SwiftBook’s Integration with Google Drives More Direct Revenue

  • Nashi Dasgupta
  • 24 June 2025
📈 STAAH SwiftBook's integration with Google Booking Links is boosting direct revenue for thousands of properties globally. When? 2025. Where? Worldwide. What? The integration enhances visibility on Google Hotel Search, allowing hotels to present direct booking links alongside OTAs. How? By sending real-time rates and availability from SwiftBook directly to Google's search results, bypassing intermediaries and commissions. Why? To increase direct, commission-free bookings and control over the customer journey, solving common challenges faced by hoteliers in digital visibility.
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  • 1 min

Booked, Not Browsed: Koko Global Hospitality Turned Search, Display, and Metasearch into Direct Revenue

  • Yin Yin Wong1
  • 20 June 2025
📈 In 2025, Koko Global Hospitality partnered with D-EDGE for a data-driven digital marketing campaign to enhance online visibility and streamline bookings. The strategy leveraged Metasearch Marketing on Google Hotel Ads and Trivago, Display Advertising with banner ads, and Search Engine Marketing for prominent property search results. The D-EDGE booking engine provided a mobile-optimized experience, converting traffic into direct revenue and improving the customer journey.
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  • 1 min

European traveler mindset in 2025: Simplicity, search and social influence

  • phocuswright.com
  • 11 June 2025
🌍 OTAs are surpassing general search as a travel resource. Year-over-year, generative AI usage has doubled. More travelers are booking through indirect channels to compare options for the best prices. Traditional payment methods, such as credit cards, remain popular for bookings and in-destination packages. Social media plays a growing role in travel planning, with Instagram as the top influencer across key markets and YouTube leading in content consumption.
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  • 3 min

Boutique Vietnamese hotel reclaims direct bookings with STAAH

  • Nashi Dasgupta
  • 9 June 2025
📅 Hotel Royal Hoi An in Vietnam partnered with STAAH to address a digital infrastructure gap, improving direct bookings. Within weeks, STAAH’s booking engine contributed 25% of weekly bookings, while their Get Google feature attracted nearly 30% of direct bookings. The onboarding process took two weeks. The hotel now thrives with enhanced visibility and control, offering seamless guest experiences. The integration significantly improved the hotel's digital distribution strategy.
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  • 1 min

𝐃𝐞𝐚𝐫 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐇𝐨𝐭𝐞𝐥 𝐆𝐌. 𝐈 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮’𝐫𝐞… | Eduard Ruppel 爱德华

  • Eduard Ruppel
  • 5 June 2025
📊 Boutique hotel GMs face challenges juggling 12 roles, including guest experience and revenue management, without corporate or digital agency support. A poor digital presence, such as a subpar website and Google Business Profile, impacts guest perception and visibility. Despite the lack of resources, optimizing these digital assets can boost direct bookings. A well-structured website and optimized profile are crucial for trust and rankings, offering a potential solution for overstretched GMs seeking better online visibility.
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  • 9 min

Brand building in a world of creative fragmentation

  • Automatic
  • 4 June 2025
📰 Marketers face a dilemma due to digital content demands. Brands need thousands of creative pieces across platforms like Meta, Google, and TikTok, which demands high-volume production. Meta reports a 60% conversion drop after four exposures, while diverse creative can cut CPA by 32%. AI tools help meet this demand, like Mars’ creation of 87 ad variants in one day. Ultimately, balancing creative consistency and platform-specific execution is crucial for brand success.
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  • 4 min

Are You Losing Bookings? Common Website & Booking Engine Mistakes (And How to Fix Them)

  • Nashi Dasgupta
  • 4 June 2025
📈 Hoteliers, are you losing direct bookings? Common mistakes like slow-loading sites, non-mobile-friendly designs, and complicated booking processes are driving guests away. Ensure your website loads in seconds, is mobile-first, and has clear “Book Now” buttons. Transparency in pricing and availability is key, as is offering direct booking perks like free breakfast. Use STAAH’s tools for a seamless three-step booking process, real-time syncing, and detailed analytics. Small changes can significantly boost your bookings and revenue.
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  • 4 min

Not All Guests Are the Same. So Why Is Your Marketing?

  • Tony Loeb
  • 29 May 2025
📧 81% of customers prefer personalized experiences, both in person and digitally. 21% of marketing emails land in spam due to poor targeting. Hotels can improve engagement by segmenting guests based on stay dates, origin, rate codes, room choice, and booking channels. This method increases email deliverability, ROI, and fosters repeat bookings. Segmentation doesn't require complex data; basic insights suffice to tailor marketing efforts effectively and avoid generic communication pitfalls.
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