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Marketing

401 posts

[[ 13 ]]

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  • 1 min

From Overdrive to Reset: How Hospitality Leaders Can Stay in the Game – Ben Wolff

  • Josiah Mackenzie
  • 11 May 2025
🎉 Ben Wolff, co-founder of Onera and CEO of Oasi, featured in a podcast episode on May 11, 2025, discussing resilience and recovery importance in the hospitality industry. Wolff provided insights for leaders to maintain long-term success. The episode encouraged sharing with team members to implement ideas for business and customer benefit. The episode included music by Clay Bassford of Bespoke Sound.
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  • 1 min

Why Most Hotels Fail at Social Media (And How to Get It Right) – Ben Wolff

  • Josiah Mackenzie
  • 10 May 2025
🏨 On May 10, 2025, Ben Wolff, co-founder of Onera and CEO of Oasi, discusses the shortcomings of most hotels in social media engagement and how to effectively drive results. The episode features on the Hospitality Daily Podcast and emphasizes the proper use of social media to achieve traditional business goals.
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  • 1 min

What Is Hotel Rate Parity? Small Hotel Strategy 2025

  • Vanshikha Dhar
  • 9 May 2025
💸 Small hotels prioritize rate parity in 2025 to prevent rate leaks, minimize OTA (Online Travel Agency) conflicts, and retain control over pricing. This strategy emphasizes the importance of maintaining consistent hotel rates across all distribution channels.
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  • 2 min

Lighthouse & BEONx Announce Partnership

  • Tony Loeb
  • 9 May 2025
🔍 SOCi's 2025 Consumer Behavior Index reveals that while 83% of consumers still use traditional search engines, other platforms like social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying consumer discovery. The data shows a 10% year-over-year decline in search impressions, with Gen Z consumers using an average of 3.6 platforms before making purchase decisions. Gartner predicts a 25% drop in search demand by 2026, aligning with SOCi's findings indicating a similar decline trajectory. Marketers are urged to adapt strategies to remain visible in an increasingly fragmented digital landscape.
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  • 1 min

5 Key Questions Guests Ask Before Booking Hotels

  • Vanshikha Dhar
  • 8 May 2025
🏨 Written by Debiprasad Sarangi on Sep 8, 2017, the article discusses the complexities of hotel management, emphasizing the diverse expectations of guests and the multifaceted decisions hoteliers must make to meet those needs.
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  • 6 min

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation

  • Revfine.com1
  • 6 May 2025
💸 Marketing strategies can boost business revenue by up to 25%, while companies with strong brand loyalty see a 3-7% revenue increase over competitors. A luxury hotel with no visibility fails to attract guests, highlighting the importance of marketing for direct bookings and customer retention. Effective marketing includes a mobile-optimized website, high-quality visuals, and genuine reviews. Multi-channel communication can lead to 9x more conversions, and selling to an existing customer has a 60-70% success rate compared to 5-20% for new prospects. Retention strategies are cost-effective, potentially 7 times less expensive than acquiring new guests.
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  • 1 min

Is there nothing hotels can do about rate parity?

  • Vanshikha Dhar
  • 29 April 2025
📢 Debiprasad Sarangi published an article on November 9, 2017, discussing the "hotel direct booking war" and the determination of hotel owners to increase their property's direct bookings.
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Crestline Hotels & Resorts Selected to Manage Courtyard by Marriott Fort Lauderdale East/lauderdale-By-The-Sea

  • Tony Loeb
  • 29 April 2025
🏨 USA, Fort Lauderdale, Florida. Announced April 29, 2025, a strategic collaboration involving Ray Powers, Trustee of the JP Edmondson Estate, Cynthia Zeigler, Edmondson family representative, and William Cleaver, CEO of Affirmed Corporation with Crestline Hotels & Resorts to manage the 106-guest room Courtyard Fort Lauderdale East/Lauderdale-by-the-Sea hotel. The hotel, near the beach, is completing a major renovation encompassing guest rooms, suites, and public spaces. The partnership aims to enhance guest experience, improve associate satisfaction, and increase hotel value.
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  • 3 min

Banyan Group Unveils Garrya Mu Cang Chai, the First Garrya Hotel in Vietnam

  • Sophie Weir
  • 25 April 2025
🏡 In Yen Bai Province, Northern Vietnam, the Banyan Group opened Garrya Mu Cang Chai, a new resort in the iconic Mu Cang Chai region, celebrated for its mountain landscapes and rice terraces. The resort covers 6.5 hectares, providing 110 rooms, suites, and villas with panoramic views. Room sizes range from 30 to 154 square meters, featuring bamboo accents and brocade motifs. Facilities include the 8LEMENTS Spa, Hydro Wellbeing Area, ReCharge Gym, and an 8-metre-high bamboo ballroom. The resort is accessible from Hanoi by a six-hour drive and is located over 300 kilometers north of the city.
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  • 1 min

Hotel Loyalty Program Benefits for Growth

  • Debiprasad Sarangi
  • 25 April 2025
🏨 Written by Debiprasad Sarangi on April 20, 2014, the article touches on the behind-the-scenes efforts required to maintain a glamorous hotel experience, highlighting the importance of room service and amenities in providing a tranquil stay for guests.
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