Marketing

💸 Marketing strategies can boost business revenue by up to 25%, while companies with strong brand loyalty see a 3-7% revenue increase over competitors. A luxury hotel with no visibility fails to attract guests, highlighting the importance of marketing for direct bookings and customer retention. Effective marketing includes a mobile-optimized website, high-quality visuals, and genuine reviews. Multi-channel communication can lead to 9x more conversions, and selling to an existing customer has a 60-70% success rate compared to 5-20% for new prospects. Retention strategies are cost-effective, potentially 7 times less expensive than acquiring new guests.

📢 Debiprasad Sarangi published an article on November 9, 2017, discussing the "hotel direct booking war" and the determination of hotel owners to increase their property's direct bookings.

🏡 In Yen Bai Province, Northern Vietnam, the Banyan Group opened Garrya Mu Cang Chai, a new resort in the iconic Mu Cang Chai region, celebrated for its mountain landscapes and rice terraces. The resort covers 6.5 hectares, providing 110 rooms, suites, and villas with panoramic views. Room sizes range from 30 to 154 square meters, featuring bamboo accents and brocade motifs. Facilities include the 8LEMENTS Spa, Hydro Wellbeing Area, ReCharge Gym, and an 8-metre-high bamboo ballroom. The resort is accessible from Hanoi by a six-hour drive and is located over 300 kilometers north of the city.

🏨 Written by Debiprasad Sarangi on April 20, 2014, the article touches on the behind-the-scenes efforts required to maintain a glamorous hotel experience, highlighting the importance of room service and amenities in providing a tranquil stay for guests.

💾 STAAH’s Channel Manager offers real-time OTA synchronization and pooled inventory, aiming to eliminate hoteliers' challenges such as manual updates, rate disparities, and overbookings. Its features include instant rate plan and promotion push across OTAs, an intuitive interface for easy channel mapping, and built-in analytics for data-driven decisions. Properties worldwide use STAAH for distribution and revenue management.

🍴 Bret Thorn, Senior Food & Beverage Editor for Nation’s Restaurant News and Restaurant Hospitality since 1999, previously wrote for The New York Sun (2005-2008). In Thailand (1992-1997), he contributed to Manager magazine and Asia Times. Graduated magna cum laude from Tufts University (1990), studied at Peking University and Nanjing University (1988-1989), and attended Le Cordon Bleu (1986). Thorn's column won the 2006 Jesse H. Neal Award and he was president of IFEC in 2005. Inducted into Disciples d’Escoffier (2014), authored entries in Oxford food encyclopedias (2012, 2015). Hosts a podcast, expert in French cuisine, Asian cuisines, restaurant trends. Contact: [email protected], LinkedIn, Facebook: Bret Thorn, Twitter and Instagram: @foodwriterdiary.

🥂 Sinners, a new venue for dining, drinking, and entertainment, will open in Hoxton with The Eden Lounge starting on 1st May. The lounge caters to remote workers and offers an all-day menu with options like French Toast for £5, and dishes from The Forbidden Feast section cooked over an open fire grill. It provides high-speed Wi-Fi, power outlets, and transforms into an entertainment space by night.

📍 In a recent episode of Hospitality Daily, Suzie Thompson, Vice President of Commercial at Red Carnation Hotels, was interviewed by Danica Smith about guest experience. Red Carnation Hotels, a family-owned collection of 18 boutique hotels worldwide, prides itself on exceptional guest experiences. The interview delved into how the company blends data, culture, and creativity to personalize stays, emphasizing the importance of guest satisfaction and the empowerment of staff to exceed expectations. Suzie shared insights into the company's strategy for creating unique and personalized experiences, such as curated tours with chefs and partnerships with local theaters. Red Carnation Hotels focuses on the entire traveling party's experience, including pets, and has worked on optimizing their tech stack for future-proofing. They also prioritize getting their data in good shape to leverage AI and other tech tools effectively. The conversation highlighted the shift in guest expectations post-COVID, with a demand for more personalized and unique experiences.

🍫 Titanic Hotel Liverpool celebrates Easter with specials from April 7-21. Choc-tastic Afternoon Tea is £28.50 for adults, £14.50 for children, featuring sandwiches, scones, and chocolate delights. Salted Caramel Martini available in Rum Bar. Easter Sunday offers a feast with a range of succulent meats. Children’s meals with a mocktail cost £10; Choc-tastic Children’s Afternoon Tea is £14.50. Bookings opened for the family-friendly festivities or indulgent experiences at www.titanichotelliverpool.com/dining/easter-at-titanic.