Marketing

📧 81% of customers prefer personalized experiences, both in person and digitally. 21% of marketing emails land in spam due to poor targeting. Hotels can improve engagement by segmenting guests based on stay dates, origin, rate codes, room choice, and booking channels. This method increases email deliverability, ROI, and fosters repeat bookings. Segmentation doesn't require complex data; basic insights suffice to tailor marketing efforts effectively and avoid generic communication pitfalls.

📹 Fairmont Hotels & Resorts launches its new global campaign "Make Special Happen," directed by Jean Claude Thibaut, shot at Fairmont Royal York, Toronto. The campaign celebrates Fairmont's legacy of hosting historic events like the UN Charter signing and Truman Capote's Ball. Launched in May 2025, the campaign spans video, print, and social media across key regions: North America, Asia, the Middle East, and Europe. Featuring unique offerings, the initiative aims to make every moment special at Fairmont's 92 properties in 30 countries.

📨 Research shows 81% of customers prefer personalized experiences. Many hotels struggle with segmentation, leading to wasted marketing efforts. 21% of legitimate marketing emails land in spam due to poor targeting. By using guest data like stay dates, country of origin, rate codes, room types, and booking methods, hotels can enhance email relevance and engagement, driving better ROI. Effective segmentation helps convert OTA bookers to direct clients, boosting loyalty and revenue through tailored offers.

🎉 Ben Wolff, co-founder of Onera and CEO of Oasi, featured in a podcast episode on May 11, 2025, discussing resilience and recovery importance in the hospitality industry. Wolff provided insights for leaders to maintain long-term success. The episode encouraged sharing with team members to implement ideas for business and customer benefit. The episode included music by Clay Bassford of Bespoke Sound.

🏨 On May 10, 2025, Ben Wolff, co-founder of Onera and CEO of Oasi, discusses the shortcomings of most hotels in social media engagement and how to effectively drive results. The episode features on the Hospitality Daily Podcast and emphasizes the proper use of social media to achieve traditional business goals.

💸 Small hotels prioritize rate parity in 2025 to prevent rate leaks, minimize OTA (Online Travel Agency) conflicts, and retain control over pricing. This strategy emphasizes the importance of maintaining consistent hotel rates across all distribution channels.

🔍 SOCi's 2025 Consumer Behavior Index reveals that while 83% of consumers still use traditional search engines, other platforms like social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying consumer discovery. The data shows a 10% year-over-year decline in search impressions, with Gen Z consumers using an average of 3.6 platforms before making purchase decisions. Gartner predicts a 25% drop in search demand by 2026, aligning with SOCi's findings indicating a similar decline trajectory. Marketers are urged to adapt strategies to remain visible in an increasingly fragmented digital landscape.

🏨 Written by Debiprasad Sarangi on Sep 8, 2017, the article discusses the complexities of hotel management, emphasizing the diverse expectations of guests and the multifaceted decisions hoteliers must make to meet those needs.

💸 Marketing strategies can boost business revenue by up to 25%, while companies with strong brand loyalty see a 3-7% revenue increase over competitors. A luxury hotel with no visibility fails to attract guests, highlighting the importance of marketing for direct bookings and customer retention. Effective marketing includes a mobile-optimized website, high-quality visuals, and genuine reviews. Multi-channel communication can lead to 9x more conversions, and selling to an existing customer has a 60-70% success rate compared to 5-20% for new prospects. Retention strategies are cost-effective, potentially 7 times less expensive than acquiring new guests.