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Marketing

304 posts

Hotel marketing and distribution: direct booking, digital strategy, branding and guest acquisition for hospitality businesses.

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  • 1 min

Merusaka Nusa Dua, Bali (Indonesia)

  • Hitesh Patel
  • 3 December 2024
📦 STAAH offers various products for hotel management: Channel Manager, Booking Engine, Instantsite Website, Gift Voucher Engine, and Review Minder. Each product is designed to improve hotel operations and guest experiences with distinct functions, accessible through dedicated links. Please note that the text provided does not contain specific data such as key facts, dates, locations, numbers, or statistical information. The summary is based on the general content and purpose of the services mentioned.
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  • 1 min

Acappella Suite Hotel (Malaysia):

  • Hitesh Patel
  • 3 December 2024
🏠 STAAH introduces a suite of products for hotel management, featuring Channel Manager, Booking Engine, Instantsite Website, Gift Voucher Engine, and Review Minder. Each product offers distinct functionalities aimed at enhancing the digital presence and operational efficiency of hotels. The Channel Manager helps in managing bookings across multiple platforms, while the Booking Engine allows for direct booking on the hotel's website. Instantsite Website facilitates the creation of a hotel website, the Gift Voucher Engine enables the sale of gift vouchers, and Review Minder assists in review management.
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  • 3 min

Some UX and UI best practices to drive up gift voucher uptake

  • Nashi Dasgupta
  • 26 November 2024
💸 STAAH Vouchers provides a customizable platform for hoteliers to increase revenue and guest loyalty through gift vouchers. Best practices include creating a dedicated pathway and landing page, localizing content, cross-channel promotion, secure checkout processes, and making redemption seamless with features like QR codes and integration with loyalty programs or PMS. Platforms like STAAH Vouchers enable hotels to easily incorporate gift vouchers into their sales strategy.
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  • 5 min

Small chains and independents ramp up their catering programs

  • Alicia Kelso
  • 26 November 2024
🍴 Restaurant catering has outpaced industry growth by 50%, with both large chains and independent establishments like Mario's Pizzeria and Porano augmenting their services. A report by Channel Media Group reveals 90% of businesses plan to cater from local restaurants during holidays. Killer Burger partnered with ezCater, presenting a "Killer Box" with 12 burgers, while Asian Box's catering, vital for profitability, returned to 2019 levels. Angry Chickz launched catering, seeing it as an opportunity for growth and brand loyalty. World Wrapps' early sales can reach $1,000-$5,000, significantly impacting ROI. Catering sales could increase by 30% with office occupancy rising from 33% to 50%.
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  • 1 min

STAAH Weekly Hospitality Quiz: 22 November

  • Nashi Dasgupta
  • 21 November 2024
🏨 STAAH invites hotel industry professionals to join their Weekly Hotel Industry Quiz, aiming to keep participants informed and sharp on trends and knowledge. The quiz covers a range of topics, including luxury hotel brands and hotel software. Available on a weekly basis, participants can also access previous quizzes through the STAAH blog.
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  • 5 min

Hotel advertising that inspires guests and drives bookings

  • Maciej Czajka
  • 21 November 2024
🏨 Hotel advertising is crucial for establishing a brand and increasing bookings by using strategies like SEO, PPC, social media marketing, personalized emails, and chatbot technology. HiJiffy chatbots have helped hotels enhance customer loyalty, boost direct bookings, and reduce operational costs. Creative campaigns, seasonal offers, retargeting, wellness hotel promotions, and in-house upselling are effective in driving revenue and guest satisfaction. Over 2,100 hotels in 50+ countries use HiJiffy, seeing significant benefits.
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  • 4 min

This Denver restaurant takes its entire staff to Italy each year

  • Kevin Gray
  • 18 November 2024
🗒 Barolo Grill in Denver, established in 1992, has been taking its entire staff on educational trips to Italy annually since 1995. The restaurant, which closes for about 10 days each July for these trips, has seen benefits such as high staff retention, with employees staying for 13-18 years, and repeat guests. Barolo Grill's sommeliers received the Michelin Colorado Sommelier Award in 2023 and a Wine Spectator Grand Award in 2024. Owner Ryan Fletter, who joined the first trip in 1995, bought the restaurant in 2015. The menu is inspired by these Italian trips, featuring dishes like Castelmagno cheesecake and Agnolotti del Plin with local ingredients.
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  • 2 min

5 Proven Tactics to Promote Hotel Gift Vouchers Year-Round

  • Nashi Dasgupta
  • 23 October 2024
💸 Hotel gift vouchers can drive revenue year-round beyond peak holiday seasons through strategies like festive and off-peak promotions, bundling with experiences, encouraging corporate partnerships, creating urgency with limited-time offers, and maximizing online visibility. The Ritz-Carlton and The Langham London effectively use these tactics, the latter offering December promotions on spa and afternoon tea vouchers. Online presence is crucial as 75% of consumers judge a business's credibility by its website design, impacting conversion rates.
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  • 2 min

New on the Menu: crackling pork and titanic shrimp

  • Bret Thorn
  • 18 October 2024
🍝 Bret Thorn, Senior Food & Beverage Editor for Nation's Restaurant News and Restaurant Hospitality since 1999, also writes for the New York Sun (2005-2008) and previously worked in Thailand as a journalist (1992-1997). He is a Tufts University magna cum laude history graduate (1990), studied at Le Cordon Bleu in Paris (1986), and reported for ABC News during the 1989 Tiananmen Square protests. Thorn won the 2006 Jesse H. Neal Award, was IFEC president in 2005, and was inducted into the Disciples d'Escoffier in 2014. He lives in Brooklyn, NY.
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  • 3 min

Kwame Onwuachi opens Dōgon, an Afro-Caribbean restaurant in Washington, D.C.

  • Kevin Gray
  • 10 October 2024
🍴 Chef Kwame Onwuachi opened Dōgon in Washington, D.C. on September 9, named after the Dogon tribe with inspiration from Benjamin Banneker. Dōgon offers a 140-seat dining space inside the Salamander hotel, designed by Modellus Novus with celestial-themed décor. The restaurant serves Afro-Caribbean cuisine, featuring dishes such as carrot tigua and lobster escovitch, curated by chef de cuisine Martel Stone. The cocktail program, created by Derek Brown, showcases Black-owned brands and includes the Flower Pot Punch, a pre-Prohibition classic.
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