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Marketing

396 posts

Hotel marketing and distribution: direct booking, digital strategy, branding and guest acquisition for hospitality businesses.

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  • 3 min

Easter Skiing Escapes: Spring Luxury at Elizabeth Arthotel

  • Sophie Weir
  • 20 February 2025
🏂 Easter falls on 18-21 April in 2025, providing a prime late-season ski opportunity in Ischgl, Austrian Alps. Ischgl, with skiing until May, offers longer daylight, milder temperatures, and a high-altitude terrain that maintains excellent conditions. The Elizabeth Arthotel, established in 1976, offers luxury accommodations with ski-in/ski-out access and amenities like a spa, infinity pool, and gourmet dining. Ischgl celebrates 30 years of Top of the Mountain Concerts in 2025, featuring artists like Shaggy on 20 April, Dimitri Vegas & Like Mike on 1 May, and OneRepublic on 3 May. The resort has 239 km of pistes, 45 lifts, and runs up to 11 km, including a connection to Switzerland's Samnaun region. Hotel guests can enjoy a six-course tasting menu and a 7,000-bottle wine cellar. Owner Mirjam Aloys highlights the unique late-season skiing experience at Ischgl.
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  • 1 min

Hotel Content Marketing: Tips for Guest Acquisition

  • Manveen Kaur
  • 20 February 2025
📱 A blog post on "Hotel Content Marketing: Tips for Guest Acquisition" provides strategies to boost hotel bookings and brand trust. Authored by Manveen Kaur, the article lacks specific tips, statistical data, or actionable insights as the provided text primarily consists of metadata, webpage assets, and social media links. There's a mention of the article's aim to address guest acquisition challenges, but without the main content, no substantial facts are presented. The metadata indicates a publish date of February 20, 2025, with related images and social media profiles linked.
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  • 5 min

150 years of The Grand Hotel in Eastbourne

  • Megan Carley
  • 18 February 2025
🏛 The Grand Hotel in Eastbourne, UK, celebrates its 150th anniversary in 2025 with year-long festivities. Constructed in 1875, this five-star seafront hotel has 152 bedrooms and hosted famous guests like Claude Debussy, Ernest Shackleton, and Charlie Chaplin. An anniversary festival is scheduled for November 21-24, 2025, featuring performances evoking historical figures. Prices for the event start at £995 for two nights. A "Debussy By Candlelight Christmas Concert" will occur on December 7, 2025, with tickets from £45 per person. Other events include "She Dines" on April 28 and a special afternoon tea available between February and December 2025. Guests can share memories on the hotel's website.
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  • 1 min

Hotel Distribution in 2025: The Best Channels to Use

  • Manveen Kaur
  • 18 February 2025
🏨 The article "Hotel Distribution in 2025: The Best Channels to Use" suggests strategies for driving direct bookings, reducing OTA fees, and increasing hotel revenue. Authored by Manveen Kaur and published on February 18, 2025, it encourages hoteliers to optimize their distribution channels to maximize profits.
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  • 1 min

Small Hotels, Big Dreams: Beating Online Marketing Challenges

  • Rahul Das
  • 14 February 2025
🏨 Written by Prabhash Bhatnagar on Sep 16, 2022, the article discusses that 83% of adults use the internet to book hotels, highlighting the importance of an online presence for hotel profitability.
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  • 1 min

Hotel Upsell Deals: Win Guests & Boost Revenue

  • Akanksha Mohapatra
  • 14 February 2025
🏨 Hoteliers experience seasonal fluctuations in revenue based on room occupancy. Peak seasons are anticipated for higher earnings. Written by Prabhash Bhatnagar on September 21, 2021.
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  • 1 min

Transform Your Hotel Website into a High-Converting Booking Tool

  • Vanshikha Dhar
  • 14 February 2025
💾 Transform your hotel's website into a high-conversion booking tool with emphasis on key features and tested strategies to increase bookings. Article published by Vanshikha Dhar on 2025-02-14 highlights the importance of good hotel website design with tags like best hotel web design, hotel website design tips, and hospitality website design. The piece is hosted on Hotelogix Blog, a platform offering tips and trends in the hospitality industry.
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  • 2 min

STAAH’s new eBook to guide hoteliers through a rapidly transforming distribution world

  • Nashi Dasgupta
  • 10 February 2025
📖 STAAH, a hospitality distribution and guest acquisition tech provider, launched a new eBook titled "Hotel Online Distribution 2.0" to help hoteliers redefine guest acquisition and revenue management strategies in response to evolving guest demands and travel behaviors. Authored by STAAH's team, it addresses changes in guest expectations, distribution technology, and provides tips for optimizing revenue. The eBook is presented as a neutral guide, not promoting specific tools, and is available for download. Marketing Director Edwin Saldanha emphasizes the guide's role in navigating the digital transformation of the hospitality industry.
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  • 2 min

The Maybourne Saint-Germain: Maybourne to bring palace-style hotel and ultra-luxury branded residences to a historic landmark in Paris

  • Sophie Weir
  • 6 February 2025
🏠 Maybourne announced the 2027 opening of "The Maybourne Saint-Germain" in Paris's Saint-Germain-des-Prés, featuring 101 hotel keys and 23 branded residences, marking the company's first property in Paris and second in France. The development includes a palace-style hotel and Paris's first ultra-luxury branded residences, designed by French interior designers Pierre-Yves Rochon (7 residences) and Laura Gonzalez (16 residences). The historic 17th-century Îlot Saint-Germain building will feature 50 suites, 51 rooms, a serene courtyard, six food and beverage outlets, and the new wellness brand Surrenne with one of Paris' largest luxury spas and health clubs, including three pools—one 25-metre pool exclusive to residents and a 30-metre rooftop pool. Co-CEO Gianluca Muzzi highlights Maybourne's vision of luxury hospitality and its commitment to creating exceptional experiences.
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Hotelogix Partners with Profitroom

  • Tony Loeb
  • 4 February 2025
📈 Sojern released the "State of Destination Marketing 2025" report, revealing 85% of Destination Marketing Organizations (DMOs) maintain or increase digital advertising budgets. Nearly 200 global DMOs contributed insights, with 83% focusing on programmatic advertising and 97% using display ads. Despite 60% using clicks as a top metric, 54% struggle with ROI demonstration. AI is used by 63% for content creation but only 28% for data analysis. Always-on campaigns are favored by 52% over traditional seasonal ones, and 42% report improved brand awareness with such strategies. Data analysis is a major challenge for 51%, yet 84% leverage data for digital marketing insights. Co-op marketing is up by 16% in Europe, with 91% of DMOs using social media marketing and an uptick in connected TV and short-form video use.
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