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Marketing

304 posts

Hotel marketing and distribution: direct booking, digital strategy, branding and guest acquisition for hospitality businesses.

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  • 3 min

Occupancy surges by up to 85% for STAAH partner Sayaji Hotels

  • Nashi Dasgupta
  • 11 August 2024
🏦 Sayaji Group of Hotels, an Indian luxury hospitality brand with 15 hotels and 1400+ keys across 11 cities, has experienced significant growth. By partnering with STAAH and integrating its channel manager and booking engine, Sayaji has seen a 70-85% increase in occupancy rates, a 30% rise in revenue, and a 40-60% surge in direct bookings. The adoption of STAAH's platform, featuring dynamic pricing and analytics, has enhanced operational efficiency and guest experiences, leading to more profitable revenue growth.
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  • 2 min

Deliveroo reaches ‘key financial milestone’ with first half-year profit

  • James McAllister
  • 8 August 2024
💰 Deliveroo reports first-ever half-year profit with £62m adjusted EBITDA, a 57% increase from H1 2023's £39m. In the six months to June 30, 2024, they turned a £1m profit, recovering from a £83m loss the previous year. With initiatives like the Plus Diamond loyalty tier, grocery growth, and new retail partnerships, orders grew 2%, revenue rose 2%, and Gross Transaction Value (GTV) increased 6%. UK & Ireland GTV grew by 7%, international by 5%, with positive trends in France, UAE, and Italy. A £150m share buyback reflects confidence after these results, expecting GTV growth of 5-9% and EBITDA in the upper half of £110-130m for the year.
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  • 4 min

Death of the Media Buyer ☠️

  • Tony Loeb
  • 2 August 2024
ARTICLE: https://www.rankster.co/p/death-media-buyer Rankster TeamAugust 01, 2024 Death of the Media Buyer ☠️ TikTok just changed the game……Introduced GMV Max Ads You don’t need to run ads on TikTok Shop….. let TikTok…
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  • 2 min

Food holidays, restaurant weeks, and the magic of good longstanding operators

  • Bret Thorn Patricia Cobe
  • 23 July 2024
🍸 Restaurant experts Pat Cobe and Bret Thorn recognize national food holidays as potent marketing tools amid rising costs and lowering guest counts. La Palapa, a decades-old Mexican restaurant in New York City’s East Village, received praise from Pat for its Margaritas and churros. Bret explores Sheepshead Bay, Brooklyn, highlighting Wheeler’s for its longstanding service and good food. New York Restaurant Week extends to a month this year, with advice to restaurants to showcase their best. Trevin Hutchins, beverage director at Aphotic in San Francisco, distinguishes the seafood restaurant with a unique beverage program featuring house-distilled gin with seaweed and in-house non-alcoholic pairings for tasting menus.
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