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Marketing

419 posts

Hotel marketing and distribution: direct booking, digital strategy, branding and guest acquisition for hospitality businesses.

Aligned Hospitality Management Grows Tucson Footprint With Spark by Hilton Tucson Airport

  • Tony Loeb
  • 31 March 2025
🏨 USA, Phoenix, Arizona - March 31, 2025: Aligned Hospitality Management expands its Tucson portfolio by adding Spark by Hilton Tucson Airport, previously a Comfort Suites at 6935 S Tucson Blvd, Tucson, AZ. The 87-key property, purchased in Q4 of 2024, underwent renovation by Aligned and offers amenities including free breakfast, WiFi, airport shuttle, and is pet-friendly. Aligned, with a corporate team's 100+ years of experience with Hilton, leverages its expertise for successful property conversions.
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HotelTonight offers Airbnb credit reward for travellers

  • Priya Khaira
  • 28 March 2025
📱 HotelTonight, a hotel booking app, now offers Airbnb credit worth 10% of the booking value (excluding taxes and fees) as a benefit to UK and US users, under its HT Perks loyalty programme. Credits, valid for one year from the stay date, can be used for future Airbnb bookings. The programme aims to serve hybrid travellers and enhance value by allowing credit accumulation over time. HotelTonight, acquired by Airbnb in 2019, provides up to 30% discounts on last-minute hotel deals.
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  • 3 min

Emerald Hospitality Group Announces Landmark Partnership Expansion with Regis Group to Launch Three Iconic Restaurants in London

  • Megan Carley
  • 25 March 2025
🏠 Emerald Hospitality Group and Regis Group partner to open three dining concepts in London's Daily Telegraph building by late 2025. Casa Como, an Italian-themed ground floor space, includes a salumeria, restaurant, bar, and 60-seat terrace. The seventh floor will feature "Everything On Fire," offering a selection of premium meats prepared on an open-flame grill. An Asian fusion concept with Japanese, Thai, and Chinese influences, set across the eighth and ninth floors, will include a sushi counter, robata grill, and rooftop bar with panoramic views. Interiors designed by Lazaro Rosa Violan Studio.
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From the Boardroom to the Hotel Lobby: Real Opportunities in Operations – Josiah Mackenzie

  • Josiah Mackenzie
  • 25 March 2025
📰 Josiah Mackenzie, founder of Hospitality Daily and Head of Marketing at Actabl, shared insights on March 25, 2025, from the Hunter Hotel Investment Conference. The episode focuses on opportunities in hotel operations.
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  • 4 min

The Ultimate Guide to Managing Multiple Review Platforms for Hotels

  • Nashi Dasgupta
  • 19 March 2025
📣 Over 80% of travelers read reviews before booking hotels. Key review platforms include Google, TripAdvisor, Facebook, and Online Travel Agents like Booking.com, Expedia, and Agoda. Effective review management enhances guest experience and can incentivize future visits. STAAH ReviewMinder provides a centralized dashboard for managing reviews, offering AI-powered responses and sentiment analysis to improve hotel reputation and drive bookings. Regular strategy reviews and leveraging new technologies are recommended for continuous improvement.
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  • 4 min

Mastering Hotel Onboarding: Olympia’s People-First Strategy for Seamless Transitions – Sara Masterson, Olympia Hospitality

  • Josiah Mackenzie
  • 18 March 2025
🔔 Sara Masterson, President of Olympia Hospitality, discusses onboarding four new hotels set for April 1st, focusing on seamless transition for field teams. Olympia's brand, encompassing Marriott, Hilton, Choice, Hyatt, and independent hotels, prioritizes culture and owner expectations over promoting its own brand. Sara emphasizes the importance of staff experience and transparency to uphold hospitality standards 24/7, 365 days a year.
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  • 4 min

Why hoteliers need to master the fascinating world of online hotel distribution

  • Nashi Dasgupta
  • 14 March 2025
💾 Shoaib Ali, National Sales Head for India at STAAH, emphasizes the importance for hoteliers to master online distribution to remain competitive. Hotel industry's shift towards OTA and metasearch engines challenges hoteliers to optimize distribution strategies, aiming to maximize revenue and enhance guest loyalty. OTAs account for a large percentage of global bookings but charge high fees, prompting a balance with direct bookings, which incur no commission. Metasearch engines like Trivago and Kayak play a crucial role in hotel visibility, while data analytics empower hoteliers to refine distribution methods. A new eBook, "Hotel Online Distribution 2.0," guides hoteliers on leveraging various platforms for increased revenue and occupancy. Hotel distribution mastery has evolved from an option to a necessity in the industry.
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  • 1 min

How We Make Every Employee Care About the Guest Experience – Eva Klausner, Numa

  • Josiah Mackenzie
  • 12 March 2025
🏨 Eva Klausner, Director of Guest Experience at Numa, discussed creating a guest-focused culture on March 12, 2025. Hosted by Danica Smith, founder of MorningStar GX, the episode offers insights for businesses to enhance their service. Numa's commitment to guest satisfaction is underscored by their strategic approach to employee engagement in guest experiences.
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How I Became the #1 Influencer in Hospitality – Josiah Mackenzie

  • Josiah Mackenzie
  • 9 March 2025
🏩 Josiah Mackenzie became the #1 influencer in hospitality, sharing his learnings and providing resources on Hospitality Daily. Notable mentions include music produced by Clay Bassford of Bespoke Sound. The episode encourages sharing insights with teams to implement ideas for business and service improvement. No specific dates, locations, numbers, or statistical data are provided within the extracted content.
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  • 1 min

Music Festivals & Hotels: A Guide to Increased Bookings

  • Vanshikha Dhar
  • 6 March 2025
🎶 Concerts and music festivals lead to increased hotel bookings, impacting hotel occupancy. This article serves as a guide to help hotels attract festival-goers, to maximize occupancy and revenue during music events. However, the article's actual content, including specific numbers, statistics, or actionable strategies, is not provided. Therefore, only general information about the relation between music events and hotel bookings is mentioned with a publication date of March 6, 2025.
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