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Marketing

488 posts

[[ 13 ]]

The new playbook of travel marketing

  • Automatic
  • 14 April 2025
🌍 On Apr 14, 2025, travel brands are shifting tactics to engage travelers early in the inspiration phase, focusing on emotional connections and utilizing sonic branding to stand out amidst visual content saturation. By targeting potential travelers before active planning and creating immersive, multi-sensory experiences, brands aim to form meaningful connections and improve campaign performance. Full details on Storyboard 18.
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  • 1 min

On-again, off-again tariffs and their toll on travelers

  • Automatic
  • 11 April 2025
🌍 Apr 11, 2025 - The Trump administration's chaotic tariff policies have led to economic uncertainty, weakening consumer confidence in the travel industry. The dollar's slight dip still favors American tourists in Canada and Mexico. The airline industry faces higher production costs and reduced demand, causing carriers like Delta to cut back and low-cost airlines to struggle. Hotels face increased operating expenses and labor shortages. Many Americans are now opting for domestic travel, with middle-income travelers seeking more affordable options.
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  • 2 min

Introducing Sinners – Shoreditch’s Ultimate Day to Night Escape

  • Sophie Weir
  • 10 April 2025
🥂 Sinners, a new venue for dining, drinking, and entertainment, will open in Hoxton with The Eden Lounge starting on 1st May. The lounge caters to remote workers and offers an all-day menu with options like French Toast for £5, and dishes from The Forbidden Feast section cooked over an open fire grill. It provides high-speed Wi-Fi, power outlets, and transforms into an entertainment space by night.
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  • 21 min

The Red Carnation Blueprint: Making Every Guest Feel Like the Only One – Suzie Thompson, Red Carnation Hotels

  • Josiah Mackenzie
  • 10 April 2025
📍 In a recent episode of Hospitality Daily, Suzie Thompson, Vice President of Commercial at Red Carnation Hotels, was interviewed by Danica Smith about guest experience. Red Carnation Hotels, a family-owned collection of 18 boutique hotels worldwide, prides itself on exceptional guest experiences. The interview delved into how the company blends data, culture, and creativity to personalize stays, emphasizing the importance of guest satisfaction and the empowerment of staff to exceed expectations. Suzie shared insights into the company's strategy for creating unique and personalized experiences, such as curated tours with chefs and partnerships with local theaters. Red Carnation Hotels focuses on the entire traveling party's experience, including pets, and has worked on optimizing their tech stack for future-proofing. They also prioritize getting their data in good shape to leverage AI and other tech tools effectively. The conversation highlighted the shift in guest expectations post-COVID, with a demand for more personalized and unique experiences.
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Loren Group buys Elbow Beach Bermuda

  • Denis Stackeusky
  • 9 April 2025
🏠 The Loren Group acquired Bermuda's Elbow Beach Hotel and Fritholme Garden Residences for redevelopment, adding to their portfolio with The Loren at Pink Beach (opened 2017) and The Loren at Lady Bird Lake. Elbow Beach has been closed since 2020, and the renovation will update hotel facilities, residences, restaurants, and wellness areas, plus new employment opportunities. The Loren at Turtle Cove in Turks & Caicos is set to open in 2026, with more Elbow Beach details forthcoming. The project aims to contribute to Bermuda's tourism and residential objectives.
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Accor partners with InterGlobe to expand through India

  • Denis Stackeusky
  • 9 April 2025
🏨 Accor and InterGlobe partner to expand Accor’s India presence, targeting 300 hotels by 2030. Accor currently has 71 hotels, with 40 more being developed. Joint investment in Treebo, which manages 800 hotels across 120 cities; will develop Ibis and Mercure brands, with 10 new Mercure hotels signed. India's travel market is growing, with the economy projected to grow at approximately 7% GDP, becoming the 5th-largest outbound and 3rd-largest domestic travel market by 2027. Collaboration includes a loyalty program between IndiGo's BluChip and Accor’s ALL - Accor Live Limitless. Agreements await governmental approval.
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No longer welcome?

  • Automatic
  • 8 April 2025
🌎 On April 8, 2025, Raj Gyawali, with over 20 years in the travel industry, experienced an American client canceling a trip to Nepal due to fears linked to the current U.S. administration. American travelers are increasingly canceling or hesitant to travel internationally amid concerns about global perceptions during Trump's second term. European favorability towards the U.S. has notably declined, affecting the tourism sector with a drop in international visits to the U.S. and U.S. client cancellations abroad.
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  • 2 min

Easter feasting at Titanic Hotel Liverpool

  • Sophie Weir
  • 7 April 2025
🍫 Titanic Hotel Liverpool celebrates Easter with specials from April 7-21. Choc-tastic Afternoon Tea is £28.50 for adults, £14.50 for children, featuring sandwiches, scones, and chocolate delights. Salted Caramel Martini available in Rum Bar. Easter Sunday offers a feast with a range of succulent meats. Children’s meals with a mocktail cost £10; Choc-tastic Children’s Afternoon Tea is £14.50. Bookings opened for the family-friendly festivities or indulgent experiences at www.titanichotelliverpool.com/dining/easter-at-titanic.
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  • 1 min

Hotel Booking Tips:  What Travelers Look for in Hotels in 2025

  • Vanshikha Dhar
  • 4 April 2025
```html 🏨 ``` In April 2025, Hotelogix highlighted "Hotel Booking Tips: What Travelers Look for in Hotels in 2025", focusing on 11 key points travelers consider when booking hotels online. The blog aims to help hotels increase bookings by understanding and catering to these preferences.
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  • 2 min

Hotel distribution in the age of influencer marketing

  • m.welsch
  • 4 April 2025
📸 33% of French people are influenced by social networks for travel destinations, with the rate at 58% among those aged 25-34. A Phocuswright study shows 62% have booked a holiday influenced by social media. Influencers impact 28% of travellers’ hotel choices, with 37% often following their recommendations. Instagram and YouTube are top platforms at 68% and 67% influence, respectively. Pinterest is pivotal for 80% of users planning trips, with 68% deciding on purchases there.
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