Marketing

Are OTA Commissions Worth It? That Depends Entirely on Context. A recent Cornell study claims that every $1 paid in OTA commission yields $20.20 in revenue, $7.08 in profit, and…

This article was written by Travolution. Click here to read the original article Over time, websites can accumulate outdated content, broken links and technical issues that hinder search engine rankings.…

We often focus our energy on distribution channels, pricing strategies, and guest experiences, but there’s a critical element we often overlook in hospitality: Payments. For years, payments were treated as…

Direct bookings also have a cost. Many independent hotels in Europe, particularly those with around 30 rooms and a small restaurant, face challenges in marketing due to constraints in time,…

This article was written by Lodging Magazine. Click here to read the original article Marriott International, Inc. announced the opening of City Express by Marriott Duluth, Georgia, the first City…

This article was written by HospitalityOn. Click here to read the original article Labour shortages in the hospitality and catering industry are not a new issue, but they continue to…

🧐 You’re Probably Overestimating Your Chances Why being on your consumer’s shortlist matters more than you think   “Our brains are not wired to accurately perceive probabilities. We overestimate rare…

Online reviews play a critical role in the hospitality industry, shaping guest perceptions and influencing booking decisions. Why Managing Multiple Review Platforms is Crucial? Did you know that over 80%…