Marketing

🌍 Great Britain’s “Starring GREAT Britain” campaign by VisitBritain capitalizes on the set-jetting trend, featuring locations like Bath and the Scottish Highlands. Directed by Tom Hooper, it generates £20 for every £1 invested in tourism. Malaysia’s “Selamat Kembali” campaign showcases diverse cultural and natural offerings. VisitOSLO’s campaign humorously contrasts Oslo’s perceived flaws with its real charm. Portugal’s “Futourism” emphasizes sustainability. Singapore’s campaign highlights its 64 islands. Switzerland’s “Bees & Friends” campaign emphasizes biodiversity, featuring replicas of Swiss hotels for bees and narrated by James Faulkner.

🗺️ Ryanair, Airbnb, easyJet, lastminute.com, and Booking.com are among the UK’s top challenger brands, as per the Trouble Making 100 Report. Ryanair ranked 3rd, easyJet 53rd, lastminute.com 70th, Airbnb 18th, and Booking.com 72nd. The report uses consumer perspectives, awareness scores, and ad spend data from the past 18 months, narrowing 400 brands to 100. Virgin also made the list, but not specifically for its travel brands.

🚢 Corporate hotel marketing is slow, akin to the Titanic, suffering from excessive bureaucracy with updates requiring up to six department approvals. Boutique hotels, like agile jet skis, adapt quickly, leveraging trends on TikTok and keyword opportunities instantly. While big hotel chains deliberate, boutique hotels act, capturing market waves faster. Booking.com partners with TikTok to target Gen Z, a strategy boutique hotels can rapidly emulate. Speed, not size, defines success in modern hotel marketing.

📑 In a conversation led by Nancy Mendelson, Victoria Feldman de Falco of Redpoint emphasizes aligning marketing, PR, and operations to boost hospitality growth. Drawing on 40+ years of experience, Victoria suggests creative campaigns like "Cyber Monday for Hotels" and "Baggage Buyback" to illustrate effective collaboration. Key insights include fostering risk tolerance and protecting PR budgets. The conversation offers practical steps for enhancing team collaboration and driving brand value.

💸 Hotels.com introduces "Save Your Way"™ on October 2025, allowing travelers flexible use of member discounts. Users can choose between instant savings at booking or banking rewards for future use. This feature benefits business travelers, leisure planners, and loyalty enthusiasts seeking control over their discounts. A pioneering release, it highlights Hotels.com's commitment to enhancing customer experience and loyalty. Check out how it works: [link](https://bit.ly/4nLqsfw).

💰 Expedia Group's research reveals hotels lose 6% of revenue annually due to fragmented distribution. A survey of 2,000 hotel revenue managers across eight countries shows 98% experience rate leakage, with 52% using 4-6 distribution partners. Hotels spend an average of $40,100 annually on B2B distribution, with 25% spending over $50,000. The study suggests a centralized distribution platform could reduce leakage and improve revenue, as 99% of hoteliers agree on its benefits.

📈 OTAs, direct bookings, and GDS are crucial for a hotel’s revenue strategy. OTAs offer reach but charge high commissions (15-25%). Direct bookings maximize profits with zero commissions but need marketing investment. GDS targets corporate clients, offering higher ADRs and fewer cancellations. Balancing these channels enhances occupancy and profitability. STAAH technology centralizes channel management, integrating OTAs, GDS, and direct bookings for optimal results. Balancing these channels is key to a resilient hotel business.

📈 In the hotel industry, marketing alone often falls short without revenue management alignment. Investing in brand-specific Google Ads can result in fewer OTA bookings and increased costs, reducing total revenue. Revenue Managers are crucial, balancing direct bookings and OTA partnerships, enhancing profit and guest loyalty. Explore the synergy between Digital Marketing and Revenue Management to optimize both aspects. Read more insights here: [link](https://lnkd.in/dfBHxEHi). #RevenueManagement #DigitalMarketing #HotelIndustry

🛫 Oct 7, 2025, Airbnb faces challenges with slower international travel and rising hotel competition. 2Q25 revenue increased by 13% to $3.1 billion, yet room-night growth decelerates. Data indicates weakened U.S. inbound trips from Europe, impacting long-haul stays. Travelers opt for last-minute hotel bookings, favoring Expedia and Booking Holdings. Despite strong cash flow and buybacks, Airbnb's high valuation raises concerns about its growth sustainability amidst a cooling travel market.