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Marketing

462 posts

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  • 5 min

Triptease Date Boost: Automatically focus marketing on your priority dates

  • Automatic
  • 2 October 2025
Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more rooms when you need it most.
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  • 2 min

Royalton Resorts’ multi-market paid media success with 34x ROAS

  • Automatic
  • 2 October 2025
Royalton Resorts, with properties throughout Mexico and the Caribbean, had two simple and straightforward goals for Black Friday:
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  • 6 min

Ditch Discount Blasts and Reward High-Value Hotel Guests

  • Revfine.com
  • 2 October 2025
Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers…
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Inside the shifting economics of hotel marketing

  • Automatic
  • 2 October 2025
AI is cutting costs and driving bookings — even as ad prices soar and OTAs fight harder for guests Oct 2, 2025 Cendyn’s latest performance index reveals that hotels using…
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  • 2 min

Marriott Bonvoy steps outside with new loyalty program and brand collection

  • HOTELSMag.com
  • 30 September 2025
Travel is not only about destinations but about experiences and an authentic connection with nature. This is the motto behind Marriott Bonvoy’s latest venture: Marriott Bonvoy Outdoors, a new digital…
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TikTok’s new search insights put brands on notice

  • Automatic
  • 26 September 2025
Social search moves beyond discovery, reshaping how brands meet intent-driven demand Sep 26, 2025 TikTok’s Creator Search Insights shows just how far the platform has come from short-form entertainment to…
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Rethinking hotel distribution through dynamic budgeting

  • Automatic
  • 26 September 2025
How hoteliers can move beyond commission comparisons to reclaim guest ownership Sep 26, 2025 The debate on hotel distribution has long been trapped in a narrow calculation: OTA commissions versus…
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Booking.com faces mounting criticism over poor customer service

  • Automatic
  • 24 September 2025
Consumer trust erodes as complaints about refunds, host misconduct, and scams grow Sep 24, 2025 Wider concerns are emerging about Booking.com, from hidden negative reviews to growing customer complaints about…
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  • 2 min

Hospitality needs to stop disrespecting marketing. (I can already feel the eye-rolls coming from the hospitality leaders 🙄) Too many hotels treat marketing like an afterthought, like one person… | Scott Eddy | 48 comments

  • Scott Eddy
  • 23 September 2025
Hospitality needs to stop disrespecting marketing. (I can already feel the eye-rolls coming from the hospitality leaders 🙄) Too many hotels treat marketing like an afterthought, like one person can…
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  • 2 min

GEO/AIO: Separating Fact from Fiction | Matthew Proctor posted on the topic | LinkedIn

  • Matthew Proctor
  • 22 September 2025
The great decoupling 2.0? Google seemingly disabling the &num=100 parameter has had some interesting implications. Looking at our own data, we saw an overnight drop in impressions of 35,431 on…
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