Marketing

Visit Italy’s new ‘99% of Italy’ campaign reveals the hidden cost of social media’s influence on travel patterns. While 70% of international visitors squeeze into just 1% of Italy’s territory,…

A hotel general manager is scanning her monthly report, once again feeling growing frustration about the rising number of OTA guest bookings her properties are experiencing - and the fees that came with them. Direct bookings were down last month and OTA commissions were higher than ever, leaving her feeling like the OTAs are winning.

Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised that privacy is making tracking harder, and yet somehow we still act shocked.

This article was written by Travolution. Click here to read the original article Instagram’s more than 200 million professional Instagram accounts will now be searchable through Google, marking a major…

China is teaching Western brands the secret to travel content: show your audience, don’t tell them. In China, they’re booking trips directly from the videos they watch. When people are…

Perfecting Your Hotel’s Guest Targeting Strategy for 2025 Table of Contents

This article was written by Travolution. Click here to read the original article Civitatis, the platform for booking activities, excursions, and guided tours in Spanish, has reported record-breaking growth across…