Marketing

This article was written by Lodging Magazine. Click here to read the original article CHARLOTTESVILLE, Virginia—Keswick Hall in Charlottesville, Virginia, announced it has been inducted into Historic Hotels of America,…

PRABHASH BHATNAGAR Aug 8, 2022 In a cut-throat industry, what does a hotel chain require to remain viable? A strong SOP that assures exceptional customer service on-site, and at the…

Hotel Marketing: Tips to Improve Online Presence Quickly Table of Contents

Get Found First: 7 Simple Ways to Attract Guests with SEO Table of Contents

Houston TX, January 15, 2025 —Hotels that allow Online Travel Agents (OTAs) to undercut their rates paynearly 50% more for PPC leads, new research has revealed.  Analysis of 27million Cost per Click (CPC)…

For hoteliers, relying too heavily on online travel agencies (OTAs) can cut into profits and limit control over the guest experience. While OTAs are valuable for reaching a wider audience,…