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Marketing

433 posts

[[ 13 ]]

Google on video’s influence across the purchase journey

  • Automatic
  • 25 July 2025
Why brands need to move beyond the funnel to optimize attention, relevance, and trust Jul 25, 2025 BCG’s latest research shows that video, particularly on YouTube, drives influence at every…
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Google search grows stronger in the AI age

  • Automatic
  • 25 July 2025
AI overviews are increasing engagement, but challenges to monetization remain Jul 25, 2025 Google’s search engine has so far proven resilient in the AI era, leveraging its Gemini-powered “AI Overview”…
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  • 4 min

Google Can Now See Your Instagram Posts — Is Your Hotel Ready?

  • Nashi Dasgupta
  • 23 July 2025
Until recently, Instagram was mostly seen as a branding platform, great for sharing beautiful visuals, telling your story, and engaging with potential guests. But that’s changed. In a move that’s…
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  • 3 min

Shoulder season bookings on the rise, finds…

  • Travel Weekly Group Ltd
  • 23 July 2025
This article was written by Travolution. Click here to read the original article Advantage Travel Partnership’s latest summer trading data has found that travelling in the shoulder seasons is becoming increasingly…
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  • 2 min

Expedia platform expands payment…

  • Travel Weekly Group Ltd
  • 23 July 2025
This article was written by Travolution. Click here to read the original article Expedia Group has updated its Travel Agent Affiliate Program (TAAP) to enhance trip management, increase payment options…
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  • 2 min

Expedia broadens its platform for travel…

  • Travel Weekly Group Ltd
  • 22 July 2025
This article was written by Travolution. Click here to read the original article Expedia has boosted its Travel Agent Affiliate Programme (TAAP) platform by adding several new enhancements to help…
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AI reshapes travel marketing

  • Automatic
  • 21 July 2025
Hotel marketers face an uncertain future as search and booking habits shift under AI’s influence Jul 21, 2025 As AI continues to transform search, booking, and customer engagement, travel marketers…
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  • 1 min

Visit Italy's new '99% of Italy' campaign reveals the hidden cost of social media's influence on travel patterns. | Jeremy Jauncey

  • Jeremy Jauncey
  • 19 July 2025
Visit Italy’s new ‘99% of Italy’ campaign reveals the hidden cost of social media’s influence on travel patterns. While 70% of international visitors squeeze into just 1% of Italy’s territory,…
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  • 2 min

Google to index Instagram posts for travel…

  • Travel Weekly Group Ltd
  • 17 July 2025
This article was written by Travolution. Click here to read the original article Instagram’s more than 200 million professional Instagram accounts will now be searchable through Google, marking a major…
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Booking.com to cut 1,000 jobs in global restructuring

  • Automatic
  • 17 July 2025
Despite record profits, company targets bureaucracy and management layers — Amsterdam hit hardest by layoffs Jul 17, 2025 Booking.com, one of the world’s leading travel platforms, is planning to cut…
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