Global Hotel Alliance Achieves 24% Revenue Growth in Q1 2023, Reaches $921 Million with 35 Million Loyalty Members
🏨 Global Hotel Alliance (GHA), founded in 2004 by four hotel chains, has expanded to over 50 brands and 1,000 hotels across 100 countries. In Q1, hotel revenues rose 24% year-over-year to $921 million, with cross-brand revenue increasing 40% to $135 million. GHA's loyalty program, DISCOVERY, boasts 35 million members using DISCOVERY Dollars, contributing to $3.2 billion revenue last year. CEO Chris Hartley emphasizes strategic collaboration for independent brands to thrive against consolidated competitors.
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