Mergers & Acquisitions

📍 Choice Hotels plans to expand by establishing 100 hotels in sub-Saharan and southern Africa by 2035. Starting in Kenya, three hotels in Nairobi and Maasai Mara will rebrand under Choice’s Clarion and Ascend Collection. The company reported 17% unit growth in EMEA in 2025, totaling over 470 properties and 69,000 rooms. Franchisee Aniket Shroff leads the Kenyan expansion, emphasizing cultural authenticity and sustainability. All properties join the Choice Privileges loyalty program, part of a global network of 7,000 hotels.

🏨 Hotel investments in 2026 face a shift in priorities. Investors now focus on leadership judgment, cultural relevance, and decision agility. High-spend travelers value coherent experiences, prompting hotels to move from point-based loyalty to experience-led models. AI in hospitality requires integrated systems and grounded leadership for effective decision-making. Investment trends include sports tourism (e.g., 2026 FIFA World Cup), IP-driven travel, and wellness tourism. Seasonality blurs as remote work enables flexible travel. Smaller, differentiated assets gain liquidity by anticipating behavioral shifts.

🏠 Arcano Partners acquired three four-star hotels in Tenerife from Hyatt, totaling 1,050 rooms. Extendam and Experimental bought Quinta Da Comporta in Portugal for €70 million, planning expansion by 2026. Atland-Voisin acquired five B&B Hotels in France for €32.7 million. Besant Capital purchased Hotel NH Collection Madrid Suecia, part of a €500 million investment plan. IHCP acquired a 150-room hotel at Amsterdam Airport Schiphol. Edmond de Rothschild bought Travelodge Marlow in the UK for £5.6 million.

🏨 Sonesta International Hotels Corporation invested over $400M in renovations, covering 33% of its full-service portfolio. Notable projects include The Benjamin Royal Sonesta New York and The Royal Sonesta Kaua’i Resort Lihue, featuring upgraded guestrooms, lobbies, and amenities. Updates at Sonesta Resort Hilton Head Island introduce kitchenettes and new public spaces. Extended-Stay hotels saw enhancements like 55-inch TVs and co-working areas. Future plans include The Royal Sonesta Hotel Boston and The Nautilus Sonesta Hotel, Miami Beach, in 2026.

💸 Hunter Advisors sold the 94-room Staybridge Suites Louisville–East in Louisville, Kentucky to Evergreen Hospitality in 2025. Located off Interstate 64, this extended-stay hotel is close to major employers and Louisville Muhammad Ali International Airport. The buyer plans a comprehensive renovation to boost market share. The three-story hotel features full kitchens, complimentary breakfast, a 240-sq-ft meeting room, outdoor pool, fitness center, business center, and laundry facilities.

🏨 Owners Sean Burke and Paul Brownlie acquired the Invercarse Hotel in 2022, creating 15 jobs and boosting turnover by 10%. A £3.2m Bank of Scotland package funded refurbishments, including 25 bathrooms and a new restaurant kitchen. The hotel, with a 300-guest capacity, won Banqueting Hotel of the Year in Scotland. Increased demand is anticipated ahead of The Open Championship in 2027. Burke and Brownlie bring nearly 50 years of industry experience to the venture.

🏨 Delta Hotels by Marriott Birmingham, featuring 106 bedrooms, was sold to a private investor for an undisclosed amount. Located in Birmingham city center near key attractions, the hotel includes a lounge bar, gym, and car park and has been fully renovated. The sale, handled by Christie and Co, highlights the strength of the West Midlands hospitality market, with sustained demand for branded hotels in the region, as noted in Q1 2026.

💵 SC Capital Partners secures SGD51.7 billion from CPPIB for Japan hospitality, focusing on hotels. TAP lists on SGX Catalist on 23 January 2026, reaching SGD88 million market cap. Million Group leases Hong Kong hotel to LINKo Living for HKD900,000/month. J. Front City buys Kobe property for JPY26.26 billion. Koramco acquires Seoul’s U5 Hotel Euljiro for KRW140-170 billion, planning rebrand. HVS, established in 1980, handles 4,500+ assignments yearly.

🏨 Prime Investment Properties announced the sale of the Silver Inn, a 30-room hotel, to the Town of Silverthorne, Colorado. This marks their second hotel transaction in two weeks. The sale highlights Colorado's strong mountain hospitality market. The Crexi Auction team, led by Anthony Falor, played a crucial role in marketing. The transaction supports Silverthorne's long-term vision. First American Title Insurance Company provided closing support.

🏨 Albany, Georgia—An 84-room Courtyard by Marriott, built in 2004 and located off U.S. Highway 82, was sold by HVC Hospitality to Jacobs Real Estate Advisors LLC, a New York investment firm. The sale was brokered by Marcus & Millichap. The hotel, which underwent renovations costing over $3.25 million, offers amenities like a business center, fitness center, and an outdoor pool. It is near key locations such as Southwest Georgia Regional Airport and Albany State University.