Mergers & Acquisitions - 10 Minutes News for Hoteliers - Page 49

11 min

citizenM CEO: Why We Sold to Marriott (And What’s Next) – Lennert de Jong

🏨 CitizenM's CEO, Lennert de Jong, discussed their strategic partnership with Marriott on Matthias Huettebraeuker's podcast. citizenM, with 36 assets, sold its brand to Marriott, marking one of Marriott's largest deals since Starwood. This collaboration allows citizenM to leverage Marriott's distribution platform, including access to 250 million Bonvoy users, while maintaining its ownership of real estate, which constitutes 90% of its value. New openings include Dublin and London, Soho, reflecting ongoing growth and operational integration.

2 min

European Camping Group expands into Spain with Alannia acquisition

🏖 Alannia, founded by Grupo Marjal in 1997, has added 1,000 accommodation units and 1,600 pitches to European Camping Group's (ECG) portfolio, which covers 450 destinations in 13 European countries. The acquisition enhances ECG's presence in Spain, where Alannia operates five resorts, after quadrupling revenue since partnering with Corpfin Capital in 2018. ECG's strategy focuses on expanding in Southern Europe, supported by KPMG and Garrigues, and includes recent acquisitions like Vacanceselect.

2 min

JLL Arranges Refinancing for Baron’s Cove

💸 JLL’s Hotels & Hospitality Group arranged refinancing for Baron’s Cove, a 67-room luxury hotel in Sag Harbor, New York. A three-year, floating-rate loan was secured for Blue Flag Capital and Bain Capital Real Estate through Blue Owl Capital-managed funds. Renovations starting October 2025 will take seven months, focusing on guestroom transformations and public space upgrades. Located near Sag Harbor’s marina, the hotel targets affluent travelers in a high-demand market with limited supply.

Sonesta expands in Latin America with Aken Hotels

🌍 Sonesta International Hotels partners with Aken Hotels & Resorts to expand in Latin America, starting fall 2023. Six Aken properties will join Sonesta's network, allowing Travel Pass members to earn and redeem points at Aken locations in Argentina, Colombia, Ecuador, Costa Rica, and Mexico. This strategic alignment aims to capitalize on the region's growth potential and offers guests immersive local experiences. Both companies emphasize exceptional service, with Aken known for "conscious luxury" and ecotourism.

1 min

ATLAND holds from now on 100% of Keys REIM’s capital

💸 ATLAND's acquisition of Keys REIM expands its assets under management beyond €5 billion and introduces over 3,500 private professional clients. With investments surpassing €100,000 per product, ATLAND enhances its client base and cross-selling opportunities. The deal adds a presence in six European countries, boosting pan-European strategies. Keys REIM's expertise in professional funds and the hospitality sector complements ATLAND's offerings. Twenty employees join ATLAND, aiming for commercial and operational synergies.

2 min

The Boost Society expands with new coliving acquisition at Ivry

🏠 The Boost Society, in under three months, acquired a property built in 2022 by Ovalto/NoeCampus Group. Located in the southeast Paris region, it features 257 beds and aims for 15,000 secure beds by 2026. The property offers amenities like co-working spaces and sports facilities. Over €1.3 billion has been raised to support expansion. A new 663-bed residence in Villeneuve-d’Ascq opens in 2027, with additional projects in Lyon, Saint-Ouen, and Barcelona.

1 min

Purchasing Management International (PMI) Acquires Pineapple Procurement

💼 Dallas, Texas—PMI announced acquiring interests of Pineapple Procurement. Jackie Wright, Pineapple's founder, expressed pride in this evolution, ensuring exceptional service continues. PMI's CEO, Carl Long, highlighted shared philosophies and expanded capabilities. This strategic acquisition enhances PMI's global project management.

1 min

HREC Arranges Sale of the Courtyard Marriott Tampa-Brandon, Fairfield Inn & Suites by Marriott Tampa-Brandon

💸 HREC Investment Advisors arranged the sale of two hotels in Tampa, Florida: the 93-room Courtyard Tampa Brandon and the 107-room Fairfield Inn & Suites Tampa Brandon. Five Rivers Hospitality from Salt Lake City, Utah, acquired the properties. Scott Stephens, Niven Patel, and Wendy Blissett led the transaction. Located near downtown Tampa, these hotels provide accessibility to attractions like Busch Gardens and the Tampa Riverwalk, highlighting Tampa Bay’s appeal in the hospitality investment sector.

Millennium and Maritim launch loyalty partnership

🏨 Millenium Hotels & Resorts and Maritim Hotels announced a strategic loyalty partnership, signed at Chelsea Harbour Hotel & Spa, London by Saurabh Prakash and Roland Elter. MyMillennium and MyMaritim members receive exclusive privileges, including discounts on rates. Participating locations include Singapore, London, New York City, Dubai, and German cities like Dresden and Munich. Both brands maintain their value propositions while aligning sales initiatives and trade show participation. Millennium operates 145 properties across 80+ destinations.

Sage Lane Partners Acquires 101-Room Hampton Inn & Suites Prattville

💵 June 30, 2025, in Atlanta, officials of Sage Lane Partners and ARK Holdings announced acquiring the 101-room Hampton Inn & Suites in Prattville, Alabama. Sage Lane has amassed over $350 million in assets since 2024. The hotel is located near downtown Montgomery, offering amenities like a fitness center, pool, and event space. Sage Lane aims for three more acquisitions and two developments this year, emphasizing value-add investments and flexible capital solutions.

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