Despite operational pressures intensifying worldwide, guest satisfaction climbs again
📝 Barcelona, Spain, 2025: Shiji's Guest Experience Benchmark Report reveals global guest satisfaction at 86.7%, based on 40 million reviews across 12,000 hotels. Year-over-year GRI rose by 0.5 percentage points, driven by 3-star (0.6 pp) and 4-star (0.5 pp) hotels. Regional highlights: Middle East (+0.8 pp), North America (+0.7 pp), Asia (+0.6 pp). Google reviews surged 15.7%. Asia leads with a GRI of 89.4%. The report aids hotels in tracking and enhancing performance.
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