An “Above and Beyond” Strategy Doesn’t Work
💬 Client disagreement story: A cleanup and restoration company believes in going "above and beyond" by being available 24/7, 365 days a year. However, this is an expected service standard, not exceptional. True "above and beyond" moments are unexpected, like when Wynn Resorts staff retrieved forgotten medicine for a guest. Consistently meeting expectations builds trust and loyalty, while surprise moments enhance customer experience. Aim for reliability and empathy, not fireworks, to elicit, "I'll be back.
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