Kempinski and BTG Launch New Luxury Brand NUO, Plan 200 Hotels in China Within Five Years
📈 In July 2025, Barbara Muckermann discussed the Key International joint venture between Kempinski and BTG, leading to the creation of NUO and Bristoria brands. Bristoria's first location in Yangzhou, a 300-key property, opens this year. A lifestyle brand targeting 200 hotels in five years is planned for China. On October 20, 2026, BTG's Bai Fan and Kempinski's Ayman Almoayed met in Beijing to discuss international expansion priorities.
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