Miguel Sanz Re-elected as ETC President; Arnar Már Ólafsson Named Vice President; Four Travel Brands Join as Associate Members
Blog Post Excerpt
🌎 In May 2026, the European Travel Commission's General Meeting #111 took place in Kotor Bay, Montenegro. Leaders from 32 European national tourism organizations re-elected Miguel Sanz as President and elected Arnar Már Ólafsson as Vice President. Travel giants Booking.com, Feratel, GetYourGuide, and Skyscanner joined as associate members. The meeting emphasized the evolving role of destination branding and sustainable tourism. Sanz aims for balanced tourism, while Ólafsson focuses on sustainable growth and protecting resources.
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