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Mannequins wearing ornate silver jewelry and black embroidered outfits with headdresses in a storefront window, wooden doors visible on the right.
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  • 3 min

Alaïa Opens New Miami Store Featuring Intricate Mosaic Design by Halleroed Design Studio

  • 10minhotel.com
  • 8 July 2026
🏬 Miami, 2023: Alaïa's new store, located at 171 NE 39th St, features a unique design by Swedish studio Halleroed. The store's exterior showcases diminutive mosaic tiles, referencing Miami's art deco history. Inside, the design merges femininity with minimalism through soft, curved forms and sharp geometries. The interior includes vintage and modern furniture curated by Martin Brûlé. Botanist Patrick Blanc's planters add a biophilic touch. This marks Halleroed's fifth collaboration with Alaïa.
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Close-up of the Lamborghini shield logo with a gold bull on a dark background.
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Chateau Marmont's Iconic Logo, Inspired by Gothic and French Design, Continues to Influence Art and Fashion Industry

  • 10minhotel.com
  • 8 July 2026
🏨 Chateau Marmont, a historic hotel in Hollywood, opened in 1929, originally as an apartment building designed to resemble France's Château d’Amboise. In 1931, it was converted into a hotel by Albert E. Smith prior to the 1932 Los Angeles Summer Olympics. The current logo, created by Pandiscio Co using the Libra font, emerged in 1990. Known for its artistic allure, the hotel has inspired many, including Gucci's 2019 collection.
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Front view of a Range Rover on a dirt forest road, flanked by tall trees on both sides.
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  • 2 min

New Book "Land" Explores Land Rover Defender's Evolution from Workhorse to Design and Cultural Icon

  • 10minhotel.com
  • 8 July 2026
📕 Dedicated to the Land Rover Defender, "Land – From Workhorse to Cultural Object: The Land Rover as Design Icon" by Gestalten, priced at €60/£60, releases in 2026. It explores workshops globally modifying Defenders, emphasizes its cultural significance, and showcases its adventurous spirit through photography. Most bodywork on retro Defenders is 80% new, highlighting contemporary adaptation with restorations and EV conversions. This monograph bridges the gap between travel and design iconography.
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Sunset through a natural rock arch over a rugged canyon, warm orange light illuminating the cliffs.
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  • 3 min

WTTC Launches Global Campaign to Identify 7 Contemporary Wonders of the World, Nominations Open Until July 2026

  • 10minhotel.com
  • 8 July 2026
🌏 The World Travel & Tourism Council (WTTC) launched a campaign to find the 7 Contemporary Wonders of the World. Nominations open on July 7, 2026, with the winners announced on July 7, 2027. The initiative highlights landmarks built after 1801 that significantly impact tourism and local economies. The campaign involves public nominations, narrowing 70 nominees to 30 finalists, and selecting the final seven. The aim is to inspire investment in tourism infrastructure and cultural assets worldwide.
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Close-up portrait of a woman wearing elaborate pearl chandelier earrings and makeup.
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Hilton Launches New Global Campaign with Deepika Padukone, Aiming for 400 Hotels in India

  • 10minhotel.com
  • 8 July 2026
📸 Hilton, with ambassador Deepika Padukone, launched a new campaign in 2023, following a previous one that garnered 11 billion views. The campaign, shot at Conrad Bengaluru, focuses on Hilton's hospitality during travels. Directed by Nadia Marquard Otzen, with choreography by Shay Latukolan and music by Mikey McCleary, it highlights spontaneity and cultural resonance. As Hilton aims for 400 hotels in India, the campaign reinforces "Hilton. For The Stay," emphasizing meaningful, frictionless travel experiences.
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EGYPTAIR Becomes First Middle Eastern and African Airline to Deploy IATA NDC 24.4 Using TPConnects' Astra Platform

  • Kate Harden-England
  • 8 July 2026
✈️ EGYPTAIR, in May 2023, became the first airline in the Middle East and Africa to implement IATA NDC 24.4. This deployment, powered by TPConnects' Astra platform, enhances booking and service experiences for travel partners and customers. VP Commercial of EGYPTAIR, Mr. Amr Adawy, highlighted the platform's role in fostering innovation. Kristiaan VanDijken from TPConnects praised EGYPTAIR for its modern retailing vision and commitment to exceptional value delivery.
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Hand holding a bright blue booklet over blueprint drawings on gray paper. It emphasizes the booklet atop architectural plans due to the visible hand and overlapping sheets.
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  • 8 min

Essay Explores Emergence of Recommendation Economy as New Organizing Principle of the Internet

  • 10minhotel.com
  • 7 July 2026
🗺 In a quiet Kansas City suburb, Mark and Lisa Reynolds planned a special trip for their 25th anniversary in Mallorca. They sought intimate experiences over popular landmarks, eventually guided by personalized online recommendations. A travel writer's past experiences provided insights into hidden gems like vineyards in the Tramuntana mountains and a boutique hotel in Deià. As the internet evolves, the shift from a click-based economy to a recommendation-driven one highlights how shared experiences enrich our journeys.
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Long museum gallery with white statues on pedestals along a central aisle, blue walls, and a glass arched ceiling.
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  • 3 min

New Museum in New York Opens 90-Seat Restaurant Oberon Following OMA's 60,000 Square Feet Expansion

  • 10minhotel.com
  • 7 July 2026
🍴 Oberon, a 90-seat restaurant, opens this week in the New Museum’s recent 60,000 sq. ft. expansion in Soho, NYC. Designed by OMA, the restaurant blends art with dining in an immersive cork-themed space. Chefs Julia Sherman and Ali Ghriskey crafted the menu, while designer Minjae Kim added textural elements. A 30-foot bar features ash wood with Ian Cheng’s video installation, and chocolates wrapped with Laurie Anderson's poems bid farewell to diners.
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Bright modern kitchen with white flat-panel cabinets, gray walls, and a marble island topped with lemons and flowers.
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Michelin-Starred Chef David Toutain's Bangkok Restaurant Duet Highlights Local Thai Ingredients in French Cuisine

  • 7 July 2026
🍫 Chef David Toutain, a two Michelin Star and Green Star holder, collaborates with Fouache at Duet, a French-inspired restaurant with a plant-focused twist. They import premium proteins from France while sourcing local Thai ingredients like kaffir lime for added depth. Their signature chocolate dessert uses Chiang Mai's Kad Kokoa single-origin chocolate, celebrated for its rich flavors. This approach highlights Thailand's terroir and enhances the fusion of French and local culinary techniques.
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Basket of limes and blue bowls with dried ingredients on a market table, with a dark sign featuring yellow Vietnamese text in the background.
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Markus Madeja's Sơn Tinh Transforms Vietnamese Rượu with Modern Distillation, Gaining Success at Hanoi's Highway4 Bar

  • 7 July 2026
🍷 Founded by Swiss anthropologist Markus Madeja, Sơn Tinh was inspired by traditional Vietnamese rượu and Phú Lộc’s sticky-rice liquor. In 1999, the first Sơn Tinh bottles were tested at Hanoi's Highway4 bar, marking Vietnam’s inaugural craft distillery. Madeja, who never aimed to create a brand, developed herbal blends using local ingredients. He used modern distillation techniques to meet international quality standards, while preserving the spirit's cultural essence.
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