Consumers want more than low prices
💸 Jun 27, 2025, Deloitte reports a shift in U.S. consumer behavior, focusing on "value for money" rather than low prices. 4 in 10 Americans value-seek across sectors. High-income households ($200K+) cut 50-60% in discretionary spending. MVP brands gain market share due to perceived value in quality, service, and trust. Non-price factors account for 10-40% of brand value perception. A 2% shift to MVP brands could add $1.3 billion annually per grocery chain.
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