Hotels.com reinvents itself with bold rebrand
📌 On Apr 22, 2025, Hotels.com announced a strategic relaunch in the UK with a new campaign and mascot, aiming to increase visibility and recover from pandemic-related declines. The multi-channel campaign will cover TV, outdoor, digital, audio, and social media throughout the summer, supported by Expedia Group's new brand team. The goal is to boost unaided brand awareness among travelers.
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