YO! owner Snowfox Group rebrands as Wonderfield Group
🍣 Following its acquisition by Zensho in summer 2023, the multi-channel and international Japanese food business, formerly known as Snowfox Group, rebrands as Wonderfield Group. The consolidation merges brands like YO!, Panku, Taiko, Bento, Snowfox, Snowfruit, Zenshi, AFC Franchise Corp, Sushi Circle, SushiTake, and Sushi Izu under one name. The company employs over 5,500 people, operates across 16 countries, and supplies more than 7,000 stores and 9,000 kiosks. CEO Richard Hodgson emphasizes the rebranding as a step towards uniting the company's diverse brands and team.
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