How Uber’s algorithm decides what you’ll pay
🛫 Jun 26, 2025, Columbia Business School reveals Uber's US algorithmic price discrimination since 2022/2023, boosting profits but reducing driver pay. Uber's US take rate jumped from ~32% to over 42% by 2024, and UK rates rose from 25% to 29%, with some trips exceeding 50%. Despite a dramatic profit increase, from a $303 million loss in 2022 to a $6.9 billion gain in 2024, Uber denies claims of unfair pricing. Full story at The Guardian.
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