The loyalty shift: Why points alone no longer win hotel guests
🛌 May 29, 2025, highlights a shift in hotel loyalty programs. Points-based systems are losing appeal, particularly among younger travelers who prefer immediate, personalized rewards. Trust is eroding due to unfulfilled perks like free breakfasts. Experts suggest hybrid models blending points and emotional engagement. Tech integration remains a challenge, with AI and CRM vital for success. Staypineapple exemplifies this by replacing points with direct perks. Flexibility and human touch are crucial for maintaining relevance. Explore more on PhocusWire.
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