Sonder shuts down after Marriott deal collapse
💸 Nov 11, 2025, U.S.: Sonder ends all operations, filing for bankruptcy after Marriott ends their licensing agreement. Interim CEO Janice Sears cites tech challenges and high costs. Marriott distances itself, focusing on guest care. Sonder's lease-based model collapses, worsened by the pandemic. The company, which raised $680 million and went public via SPAC in 2022 with a $1.9 billion valuation, faced a leadership and liquidity crisis, culminating in Marriott terminating the deal on Nov 9, 2025.
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