Luxury hotels are now becoming destinations. Here’s how it’s reshaping the industry.
🏨 Nobu Barbuda, a 391-acre property, and Canyon Ranch Austin's 600-acre campus are examples of destination-focused luxury hotels. These properties offer immersive experiences, with Nobu featuring 1- to 3-bedroom bungalows and Canyon Ranch providing wellness facilities. Branded residences, like those from The Ritz-Carlton, diversify revenues and reduce reliance on nightly rates. This trend influences wider markets, emphasizing on-site experiences, wellness, and strategic design as core expectations in modern luxury resorts.
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