How the surgeon general’s advisory on alcohol could impact restaurant sales
🍺 United States Surgeon General Dr. Vivek Murthy issued an advisory last week concerning alcohol and cancer risk, stating alcohol is the third leading preventable cause of cancer in the U.S. after tobacco and obesity. The advisory seeks to raise awareness, suggesting updates to health warning labels on alcoholic beverages to explicitly mention cancer risks, and reassessing consumption guidelines. Currently, alcoholic beverages account for about 21% of sales at full-service restaurants, and 6% at limited-service venues. With less than 50% of Americans aware of alcohol's cancer risk, and the fact that one-third of consumers ages 18 to 24 abstain from alcohol, the recommendation could impact the industry significantly. The original warning label, added in 1988, may need Congressional approval for changes. Stocks of alcohol companies dropped following the advisory.
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