Event tourism on the rise: sports, music & culture
🗺 Taylor Swift's tour generated an estimated €5 billion in economic impact, with 13% of Paris ticket buyers from the U.S. Sports tourism was valued at $564.7 billion in 2023, expected to rise 12% in 2024. During Paris's 2024 Olympics, RevPAR hit €210.7, higher than during Swift's May 2024 concert. An Accor executive noted hotels were fully booked for Swift's Australia shows, surpassing the Sydney Olympics. British Airways reported 78% of travelers wish to visit places seen in films or TV.
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