The Impact of Local Events on Hotel Revenue: How to Capitalize on Seasonal Demand
🏨 Hoteliers can optimize revenue by aligning strategies with local events and seasonal trends, using tools like event tracking software and local tourism partnerships. Dynamic pricing, tailored packages for events like concerts or festivals, and targeted marketing campaigns are recommended. Hotels should be visible on all booking channels and leverage data for long-term planning, ensuring strategies are in place for last-minute bookings to maximize profit potential. RevOptimum offers personalized revenue management assistance, helping hotels boost RevPAR and focusing on direct bookings.
Share