TOP NEWS

📜 1900, Michelin started the Guide to boost tire sales. Stars debuted in 1926, with the 3-star system in 1931. Inspectors remain anonymous, and Michelin now rates hotels with the Michelin Key. Stars can be revoked for inconsistency or pressure. Self-nomination isn’t allowed; selection is based on research and feedback. The guide spans 45+ countries, maintaining selectivity for influence. Michelin’s credibility stems from consistency and storytelling, proving the brand's enduring global excellence.

🏨 H World Group leads hotel loyalty programs with 243 members per room, outperforming Marriott Bonvoy's 143. Global Hotel Alliance ranks second with 219 members per room, while BWH Hotels secures third at 190 members. Hilton follows with 174 members per room. Hyatt and Radisson both report 159 members per room, highlighting the competitive nature of hotel loyalty programs. These metrics underscore how companies measure success beyond raw membership numbers.

🚀 Jazeera Airways collaborates with Amadeus to implement Amadeus Segment Revenue Management Flex (SRM Flex). This system integrates with Navitaire New Skies, enhancing forecasting and visualisation to improve revenue and passenger experience. Based in Kuwait, Jazeera serves 5 million passengers across 60 destinations. This shift from route-based to network-focused strategy aims to optimize market responses and operational efficiency, enhancing competitiveness and sustainable revenue growth. Founded in 2004, Jazeera is a major low-cost carrier in various regions.

📈 September 2025, Nike launched a new campaign, reintroducing their iconic slogan as "Why Do It?" after nearly 40 years. The campaign emphasizes brand clarity by reframing success as a choice, engaging Gen Z with Tyler, the Creator as narrator. Clarity in brand reframing offers focused decision-making, resource efficiency, and market differentiation. Key areas include value proposition, audience, brand promise, and differentiation clarity. Nike’s approach aims to maintain their performance heritage while targeting a new generation.

📅 Q4 2025 sees U.S. hotel industry facing slower growth and higher costs. Occupancy averages 66%, down 1.5% year-over-year. Luxury hotels show 2-3% RevPAR gains, while midscale sees a 2-3% decline. Las Vegas's Q4 pacing drops 12.8%, New Orleans 16.5%, New York City 4%, but San Francisco is up 19%. Short-term rentals now make up 15% of demand. Rising operational costs compress profit margins from near 30% to low 20s. 2026 predicts a 1% RevPAR rise, driven by ADR.

📊 Leisure demand remains resilient but high-demand spikes are tied to events, sports, and school calendars. Business transient varies by region, while group demand influences pricing confidence. Price testing thrives with clear boundaries and frequent updates to forecasts are crucial. Integration quality boosts ROI, and smaller teams drive sharper meetings. Operational risks include rate leakage and cancellation behavior. Direct bookings improve with easy mobile paths. These insights urge hoteliers to adapt strategies for improved RevPAR and operational efficiency.

📊 Demand for hotels is dynamic, driven by events and compressed booking windows. 💼 Business travel varies regionally, while group bookings stabilize base demand. 💸 Pricing experiments succeed with strategic testing. 📊 Frequent forecast updates are critical, considering flight searches and local events. 📱 Successful hotels streamline mobile bookings and integrate technologies for data reliability. Small teams focus on efficiency, handling risk through tighter channel controls. 🔄 Enhance revenue by syncing distribution, revenue, and digital strategies, using scenario planning and micro-seasons.