An Ennismore IPO: Can Lifestyle Hotels Impress Wall Street? | Thibault Catala
📈 Accor plans to take Ennismore public, testing Wall Street's readiness to value lifestyle over traditional metrics like RevPAR and EBITDA. Ennismore, known for brands like Hoxton and Mama Shelter, emphasizes community and culture, not just rooms. This IPO could redefine how hotel brands focus more on brand presence and culture rather than scale. If successful, it may shift industry dynamics; if not, it reaffirms lifestyle's reliance on larger corporations. Would you invest in vibe over volume?
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