How is wellness tourism redefining the contemporary hospitality industry? – Part 3
🏨 The final instalment of a series on hotel industry well-being highlights its economic benefits. In a competitive market, hotels must innovate to attract guests, with 79% of travelers prioritizing well-being, according to Accor. Accor's white paper, "Making Wave," underscores wellness as a key differentiator, especially in luxury sectors. Anne Becker Olins of Accor emphasizes wellness's impact on guest experience. Accor's strategy includes six pillars: holistic design, nutrition, and digital well-being.
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