3 Emerging Booking Trends You Can’t Ignore in 2025
🏨 Hotels are gradually shifting to direct digital bookings, projected to surpass OTAs with $409 billion in gross bookings by 2030, compared to $333 billion from OTAs. Guests now book 32 days in advance, with cancellations dropping below 20%. Over half would pay for flexible cancellation, with nearly 1 in 5 willing to pay $50+. Accor's 2023 subscription model offers up to 50% off at over 1,000 locations. Flexible booking, payment options, and loyalty programs are crucial for attracting and retaining guests.
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