Scottish Hotel Blends Historic Charm with STAAH’s Smart Tech
💳 Cove Bay Hotel near Aberdeen, Scotland, saw a 40% boost in direct bookings by adopting STAAH's channel management tools. Originally a late 1700s illegal drinking house, the hotel modernized its booking system due to owner Guy Craig's vision. STAAH's innovative tools like WatchMyRate and Get Google enhanced rate competitiveness and market visibility, transforming the hotel's distribution strategy. The partnership provided real-time data and automation, ensuring the hotel remains competitive in a digital world.
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