TOP NEWS

🛆 Article published on March 11, 2025, offers a guide on reducing hotel Guest Acquisition Cost (GAC) and maximizing revenue. Tips include boosting direct bookings and understanding the calculation and measurement of GAC. Authored by Vanshikha Dhar and shared on Hotelogix Blog, the piece aims to assist hoteliers with cost-efficient strategies.

📈 Maximizing revenue in hotel meetings and events hinges on focusing on the number of delegates and their spending, not just room occupancy. The collaborative strategy involves Marketing to attract, Sales to convert leads, and Revenue Management to optimize pricing, forecasting, and availability. Key performance indicators (KPIs) include Total Delegates, Revenue per Delegate, and Delegate Revenue Share vs. Competition. Demand Calendar, a Hotel Business Intelligence tool, assists in aligning marketing campaigns, pricing strategies, and operations for profitability. Hotels adopting a delegate-centric approach should focus on delegate numbers, average spending, and integrate analytical tools for informed decision-making.

🏨 NORTH BETHESDA, Maryland—Choice Hotels International, Inc. improved Country Inn & Suites by Radisson's performance with a 19-point RevPAR Index increase, 20% rise in direct online contribution, and higher group and business traveler revenue year-over-year since its combination with Radisson Hotels Americas two years ago. 38 new Country Inn & Suites were added to the pipeline. In 2023, a guestroom redesign resulted in 84% of guests potentially returning. The company launched ChoiceConnect, a mobile-friendly owner’s portal, and partnered with the Bridge for financing solutions.

🛡 AI-driven solutions in hotels aim to fill labor shortages by automating tasks and optimizing operations. Legal expert Lara Shortz emphasizes the importance of balancing automation with legal and employee well-being considerations. AI tools enhance efficiency but cannot replace the human aspect crucial in hospitality. Union activities and labor disputes can arise from the perceived threat of AI to jobs. Furthermore, AI in performance reviews introduces risks of biases and errors. The gig economy's legal landscape varies at state levels, requiring careful contract drafting to avoid cross-liability. Hotels should consult counsel when deploying AI tools to navigate labor laws, privacy regulations, and union negotiations, safeguarding workforce stability and brand reputation.

🛏 Dometic Group from Solna, Sweden, known for minibars, offers over 30 models including silent-operation units. Vingcard in Plano, Texas, part of Assa Abloy Group, provides eight types of electronic locking systems, including smartphone-enabled access. Philips Professional Display Solutions in Milpitas, California, features MediaSuite for guest entertainment without additional equipment. SuitePad from Berlin allows 70% of hotel guests preferring app communication to personalize their stay via in-room tablets. Hotel Technologies in Rahway, New Jersey, advances the multi-functional hotel alarm clock with charging stations and Bluetooth speakers.

🌍 Europe surpasses North America and Asia-Pacific in digital travel planning, with 66% of bookings made online. At ITB Berlin 2025, Phocuswright revealed trends like AI-driven travel planning and a 9% increase in global travel spending from 2023 to 2024. Predicted travel expenditure is to exceed $2 trillion by 2026. Social media's influence on travel, particularly among the youth, was noted, alongside a rising demand for sustainable tourism despite prevailing challenges in understanding eco-friendly travel.

🏆 On Mar 10, 2025, the air travel industry, having bounced back post-pandemic, is transforming the traveler experience with AI, Digital IDs, and automation. Biometric authentication and digital travel credentials (DTCs) are making travel document-free. The EU Digital Identity Wallet is influential, anticipating 625 million air travelers to adopt digital identities by 2029. While increasing security, the industry addresses privacy and bias issues, with AI advancements reducing algorithmic bias. Business travel sees efficiency gains through AI with agentic AI improving management and real-time adjustments. The adoption of biometrics and AI by airlines and travel agencies is streamlining customer experiences, cutting down queues, and enhancing operations. Digital boarding passes and biometric requirements are setting the new global standard.

🚼 ADA Cosmetics International GmbH, under chief marketing officer Gerd von Podewils, emphasizes sustainability in hotel bathroom amenities, with their first sustainable shampoo and bodywash launched in 2008. Their products exclude harmful ingredients and are Cradle to Cradle Certified. The company adheres to external audits to combat greenwashing and has earned certifications like FSC. ADA introduced Refillution, a refilling machine, last year, reducing plastic waste and improving hygiene. Their green practices align with EU and U.S. legislation banning small cosmetic portions and contribute toward hotel Green Key certifications, enhancing the guest experience and meeting increasing traveler expectations for sustainability.

👩 Maud Bailly heads Sofitel, MGallery Hotel Collection, and Emblems Collection, promoting French hotel elegance and eco-responsibility (46% Sofitel certified). Solenne Ojea-Devys, OKKO HOTELS director, focuses on CSR, with all teams trained and initiatives like ‘A hotel for my parents’. María Zarraluqui, Meliá Hotels VP Development, drives expansion with sustainability, co-founds Women in Hospitality. Sara Ramis, Barceló’s Chief Client, Marketing & Sustainability Officer, pursues innovation and customer experience. Cécile Rosset, Korner Hotels co-founder, combines technology and human relations. Alix Boulnois, Accor’s Chief Business, Digital & Tech Officer, fosters digital and cultural transformation. Valérie Hoffenberg’s SHE Travel Club promotes safe travel and gender equality in hospitality. Vanessa Heydorff, Booking.com France MD, champions AI and innovation for customer satisfaction. International Women's Rights Day recognizes these influential women in hospitality.

🛠 Hotel kitchens have evolved over the past decade with technology and sustainability at the forefront. Electric cooking equipment, particularly induction cooktops, digital monitoring systems, and energy-efficient practices are shaping modern operations. Key tools include multifunction blast chillers, smart dishwashers, and precision induction cooktops. The dishwasher, highlighted by Winterhalter's marketing manager, Verena Rist, is essential to prevent service disruption. Angelo Po’s kitchen design manager, Chiara Fedozzi, emphasizes the importance of combi ovens and cooking ranges for diverse menu offerings while maintaining quality. Sustainability efforts involve eco-friendly materials, energy-efficient appliances, and reduction of chemical and water waste. Digital connectivity, like Winterhalter’s Connected Wash, aids in remote monitoring, thus improving efficiency and reducing service costs. Preventative maintenance is crucial, with recommended low-season scheduling, to avoid equipment failure. The future points to smarter, more sustainable, and efficient kitchen solutions.