The People Side of Data: How We Spend Less Time on Reports, More Time with Guests (And Still Thrive) – Shozib Khan, Spire Hospitality
📈 Shozib Khan, VP at Spire Hospitality, discussed transforming data analysis in the hotel industry. In 2018, Spire simplified 50-page reports into actionable insights, significantly improving efficiency. By focusing on retention, they discovered a correlation between room attendant tenure and performance, boosting hotel operations. A key initiative was using ProfitSword to centralize data, saving time and empowering staff. Spire also emphasizes performance measurement against sub-markets rather than just direct competitors, aiming for comprehensive improvement.
Share