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1517 posts

[[ 18 ]]

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  • 6 min

Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management

  • Revfine.com1
  • 21 March 2025
🏨 Over 20 years, Franco Grasso’s team has assisted 2500+ properties in 30+ countries with hotel revenue management. Revenue management encompasses several factors like data, technology, and market segmentation to optimize hotel performance. Hotels employing strategic revenue management see benefits such as increased occupancy, profits, and harmonized operations. For instance, seasonal hotels can maximize revenue by extending operational periods and optimizing rates. An "ideal hotel" for revenue management, as described by Grasso, would be a 4-star property, well-located, and catering to both leisure and business travelers, without traditional amenities like a mini-bar.
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  • 5 min

Beyond the Bracket: How Hotels, Casinos and Venues Can Win BIG During March Madness

  • Tony Loeb
  • 20 March 2025
🏀 In 2023, sports bettors wagered an estimated $15.5 billion on March Madness according to Statista. Host cities like Cleveland and Phoenix saw hotel revenues skyrocket by 227% and 109%, respectively, during the tournament weekends. Additionally, sports bars experienced a 25% increase in new visitors even without a dedicated sportsbook. Venue management technology is pivotal for optimizing space and profits, with dynamic seating tools and real-time adjustments being game changers. The tournament's duration of three weeks offers multiple opportunities for revenue, differentiating it from a one-off event like the Super Bowl. Operators are encouraged to integrate sports betting, employ dynamic pricing, and create alluring fan experiences to capitalize on the event's full revenue potential.
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  • 3 min

Hoteliers Could See 12% Increase on Room Rates by Selling their Best Features or Services

  • Tony Loeb
  • 20 March 2025
📱 Amadeus' "Travel Dreams" report, based on 6,000 travelers from the US, China, India, UK, France, and Germany, reveals 63% of hotel guests are willing to pay an extra 12% on average daily rates for specific features, potentially increasing revenue by over $5,300 per room annually. Business travelers prefer online/self-service check-in (71%) and 22% are open to paying with cryptocurrency or digital wallets. Leisure travelers value personalized service, with 50% prioritizing it and 52% agreeing to share personal data for tailored deals. The average loss per person due to lack of travel insurance is $1,210, with Chinese travelers estimating over $2,500. Virtual reality and AI are desired for pre-travel exploration and local recommendations by 82% of business and 66% of leisure travelers, respectively. The study's methodology included input from international travelers and interviews with industry executives, using Amadeus Demand360® data.
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  • 5 min

100 – Preparing for AI in hotel industry

  • Martin Soler
  • 20 March 2025
📈 The 100th edition of Tell, Martin Soler's newsletter, discusses AI in hotels, selling hotel spaces for coworking, and the importance of storytelling in the industry. The early adopters of AI in hospitality are said to learn and adapt quickly, leading the way for latecomers who might struggle to catch up. Data collaboration is key for personalized experiences, with a need for solid PMS, CRS, and CRM integration. Retail media is predicted to become a dominant advertising channel by 2030. Hospitality tech stacks require understanding of their components' relative importance, and APIs might soon be replaced by a faster Model Context Protocol (MCP) to improve integration and data exchange.
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  • 3 min

Hotel GMs: Trapped in ‘Groundhog Day’ or Leading the Future?

  • Anders Johansson
  • 20 March 2025
🏨 Hotel general managers (GMs) often focus on enhancing guest experiences and ongoing refurbishing but can fall into a "Groundhog Day Syndrome," missing opportunities for deeper exploration and innovation. Curiosity in GMs can drive improvements across operations, leveraging technology, AI, and business intelligence platforms for better guest attraction, experience, and revenue optimization. Lack of curiosity may lead to outdated practices, unoptimized revenue strategies, lost market share, and high staff turnover. Encouraging a culture of curiosity and innovation involves mentorship, learning new skills, and experimenting with new ideas. Embracing curiosity can result in higher profitability and better guest experiences.
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  • 5 min

Social media, reviews and reputation: How to strengthen your hotel’s digital footprint beyond paid marketing 

  • Guest Contributor
  • 20 March 2025
📣 Hotels need to optimize their digital presence to maximize Return on Ad Spend. Audits should assess social media activity, review volume and recency, content quality, and tone of voice consistency. Travelers read 10-15 reviews, favoring those under three months old. High-quality images and engaging storytelling are essential, and brand personality guides should direct tone across all communication channels. Integrating social media, review management, and guest storytelling can convert initial interest into bookings.
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  • 2 min

Cloudbeds’ ‘The Turndown’ podcast returns for Season 3

  • Cloudbeds
  • 19 March 2025
🏨 San Diego-based Cloudbeds' podcast "The Turndown" enters its third season with VP of Partnerships Sebastien Leitner hosting. The season features global hospitality leaders like Richard Kessler, Lori Kiel, and Bashar Wali, discussing challenges and innovations for 2025, such as AI and automation, commercial strategies, and leadership. Thousands have downloaded previous seasons, and the new season begins with Richard Kessler, a 50-year industry veteran. Episodes are available on major streaming platforms and the Cloudbeds website.
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  • 4 min

Own Your Hotel’s AI Shift: Embracing Innovation for Smarter Hospitality

  • Paige Lopez
  • 19 March 2025
🏨 AI is revolutionizing the hospitality industry, with hoteliers embracing AI-driven innovations to stay competitive. The video series "Own Your Hotel’s AI Shift," launched in October 2024, features insights on AI integration in hotel strategies and operations. Experts underline the importance of AI literacy, with Michael J. Goldrich emphasizing consistency in generative AI use. Florencia Cueto spotlights AI's role in personalization and operational efficiency. Ira Vouk and Shane O'Flaherty discuss selecting valuable AI solutions and the future of AI agents in enhancing guest interactions. The series offers a blueprint for using AI to boost hotel strategy and performance.
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  • 1 min

Learning, Leading, and Letting Go: Sara Masterson’s Approach to Hospitality Leadership

  • Josiah Mackenzie
  • 19 March 2025
🏩 Sara Masterson, President of Olympia Hospitality, was featured on March 19, 2025, sharing her insights on hospitality leadership with host Nancy Mend. The discussion was part of the Hospitality Daily Podcast, providing perspectives on growth and leadership within the industry. The episode, along with others, is available on the Hospitality Daily Podcast website and other platforms hosting the series.
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  • 4 min

Through squinted eyes, hotel investors spy opportunities amid a haze of peril

  • David Eisen
  • 18 March 2025
📌 Global hotel investment volume reached $57.4 billion in 2024, up 7% from 2023 but still the third-lowest since 2012. At the Hunter Hotel Investment Conference in Atlanta, industry leaders expressed concerns about economic uncertainty and the impact of higher interest rates on asset values and transactions. Hotel asset values have decreased by roughly 20% due to the challenging last two years. A CNBC Fed survey forecasts a GDP decline to 1.7% in 2025 from 2.4%, impacting travel demand. Luxury spending has dropped by 5% in February, signaling potential struggles for luxury hotels. Despite difficulties, opportunities for buyers exist in market dynamics and capitulation from institutions like Blackstone and Brookfield. Hotel development is sluggish due to high building costs and borrowing rates, leading to a preference for maintaining current assets.
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