Original Hotel Industry Reporting | 10min Hotel News

infographic chart that shows how MCP servers could run in the hotel industry. Related to APIs

3 min

What is MCP FOR HOTELS In Simple Terms

Artificial intelligence is changing the way travellers search, compare and book hotels. Guests are now asking questions directly to AI assistants. They want instant answers about prices, room types, availability…

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2 min

A Contradiction in Terms

The opportunity I had recently to watch a program on Massimo Bottura (who happens to quietly resemble our own Monsieur Soler) and his sheer, unadulterated joy for the hospitality industry…

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2 min

The (Uncomfortable) Truth About Commission-Based Web Agencies (Part I of II)

I get a message from a prospect who wants to start working with me, but their current web agency is demanding an outrageous fee just to exit the contract. Second…

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2 min

OTA Size Comparison

The global OTA landscape is far larger and more uneven than most of the industry conversation suggests. At 10 Minutes Hotel, we have been conducting an extensive research project mapping…

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3 min

Global Hotel Market Size of Supply 2024/2025

Globally the hotel supply falls into two broad patterns. The Americas count about 110,000 hotels and 7.2 million rooms. The United States alone has roughly 60,000 hotels and 5.7 million…

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2 min

No ads, promise! (And other technocrat fairy tales)

Back in ’99, Google swore it would never run ads. “No ads,” they said, with the wide-eyed innocence of people who still believed the web could remain a pristine commons—an…

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2 min

Primed

Kicking back over the weekend, enjoying a bit of downtime with some digital entertainment, I had a moment that perfectly framed the new frontier of advertising. I was happy to…

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3 min

2026 Trends: Inside the Human Centric Hotel – What Travelers Want and How to Adapt

This summary brings together insights from leading trend reports for 2026, distilling the clearest patterns shaping how hotels will attract, serve, and retain guests in the year ahead. It captures…

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2 min

It’s nothing personal

The topic of the week has me grinding my teeth a little. It’s the sheer hypocrisy flowing from revenue leaders, that constant, breathless sermon about “Personalization! The customer craves unique…

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2 min

Innovation or Intellectual Self-Indulgence?

Last month, the usual October industry event took place. I won’t name it—you know which one. While scrolling through LinkedIn comments, I came across a colleague’s summary of the day:…

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10min Original

What is MCP FOR HOTELS In Simple Terms

A Contradiction in Terms

The (Uncomfortable) Truth About Commission-Based Web Agencies (Part I of II)

OTA Size Comparison

Global Hotel Market Size of Supply 2024/2025

No ads, promise! (And other technocrat fairy tales)

Primed

2026 Trends: Inside the Human Centric Hotel – What Travelers Want and How to Adapt

It’s nothing personal

Innovation or Intellectual Self-Indulgence?

The AI Trip Planning Market 2026

The Hotel Internet Is Controlled by a Handful of Brands

The OTA Market, Finally Mapped

Moon World Resorts has been honored on the hospitality industry’s global design stage at Gotham Hall, New York.

PriceLabs Research: 8 in 10 Hotel Guests Would Switch to a Short-Term Rental at a Similar Price

Hotels Wall Co publishes eight hotel artwork planning guides

The guest who lives closest to a vacation rental is the riskiest, while those traveling furthest are the safest, Truvi research finds

Seeing Stars

Monitor your blind spots: Is AI getting your hotel right?

Shiji spent a year testing AI on its own people before offering it to a single hotel

The visibility game just got serious for hoteliers

Canary Technologies Wins 2026 Inc. Power Partner Award for Innovation in Hotel and Guest Management AI Platform

LinkedIn and Third Parties Utilize Cookies for Service Improvement and Targeted Advertising, Offering User Consent Options

Zaplar Reduces Hotel Staff Walking Distance by 20% Using AI-Native Optimization for Housekeeping Scheduling

Conducting a Hotel Tech Stack Audit Is Essential to Identify Inefficient Systems and Reduce Costs for Independent Hotels

Hotel Industry Faces Divergence Between Wellness and Longevity Hospitality, Emphasizing Distinct Expertise and Guest Experiences

Monitor your blind spots: Is AI getting your hotel right?

Shiji spent a year testing AI on its own people before offering it to a single hotel

The visibility game just got serious for hoteliers

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