Confessions of a Man with Too Many Browsers
I’ve become the kind of man who needs three browsers just to know where he is, what he’s supposed to be doing, and sometimes who the hell he even is.…
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10min Original
179 posts
Original reporting, research, data and columns by 10 Minutes News for Hoteliers.
Glass Houses and AI Browsers
We all saw this headline. Amazon versus Perplexity. It’s a classic tech brawl: the established giant protecting its turf versus the disruptive upstart wielding the shiny new weapon of Agentic…
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What Happened with the Marriott-Sonder Partnership?
Updated 11 Nov 2025 Marriott International has terminated its licensing agreement with Sonder Holdings Inc., effective November 9, 2025, following a default by Sonder. The following day, Sonder announced it…
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Shame! Shame! Shame!
The sound of Bill Hornbuckle admitting to the press that the pricing strategy was a mistake, that the $26 water and the $12 coffee were a “shame on us” moment,…
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ChatGPT Will Tear Us Apart
“There is only one truly serious philosophical problem: suicide,” wrote Camus. For me—half philosopher, half techie—this problem has never been abstract. It has always walked beside me. I’ve seen it…
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The real security breach isn’t in the firewall — it’s at the front desk
Monday night, 9:32 PM. An email lands in my inbox.Sender: “WB-827 Assistant Исаев” (that alone should’ve been a clue).Subject: We need your response within 24 hours – Laura Thomas. Inside,…
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What happens when…..?
What happens when no one can travel anymore? Let’s talk about it. The global tourism economy is a juggernaut. It’s an undisputed growth story, expected to grow by 10% this…
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For our industry to move forward, Booking Engines need to disappear
I don’t see any future for e-commerce that isn’t conversational or agent-driven — and what OpenAI is building might finally push us into what I’ve been calling for years “the…
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Are you being served, Sir?
The state of dining service in the USA has become a fascinating, if infuriating, contradiction. Just the other night, I watched this whole dysfunction play out in real time. A…
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Vincent Ramelli: Thirty Years of Hospitality, Technology, and the Pursuit of Balance
When Vincent Ramelli talks about hotels, he does so with the conviction of someone who has lived every chapter of the industry’s evolution. From the dawn of the Internet in…
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