What is The Value of Water in a Desert?
I was speaking with a long-time colleague and friend the other day, someone with decades of global executive experience in this industry, and the conversation quickly devolved into a lament.…
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10min Original
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Original reporting, research, data and columns by 10 Minutes News for Hoteliers.
Overtourism or Under-vacationed?
I must admire the optimism. These campaigns urging travelers to explore the ‘other 99%’ of a country, to get off the beaten path and discover some hidden gem. It’s a…
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Brand story? No thanks. I’ll take a well-documented API.
This morning I booked a hotel.Well—I didn’t book it. A bot did, while I was having breakfast. To be precise: the brand-new ChatGPT Agent, freshly launched in Europe. I told…
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Angel of Death > Fix You(o: la moral Chris-marciana)
La escapada de Andy Byron y Kristin Cabot, retransmitida al mundo entero por la kiss-cam de Coldplay, parecía un reality show que se había quedado colgado. Julio de 2025, Boston:…
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Digital Exploitation, Pure & Simple
The other day, I needed to go all of two blocks. Less than a mile, barely a stone’s throw in my location. Go to my trusty Uber app, hit the…
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Gastro-Nazism: A Pocket Guide for Star-Studded Führers
Suggested soundtrack for this rant: “Erika”: https://open.spotify.com/intl-it/track/6iUVUzg0c2O0KJjxdOvrdr?si=12b3596922464be4 It shares its name with a drink Americans stubbornly keep ordering after 11 a.m. Unfortunately, it doesn’t share the taste.It’s the Chef who,…
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Think Default™: From Genius to Emoji, Without Even Noticing
Remember when Apple was cool?“Think Different,” they used to say—and they meant it. Black-and-white commercials, copywriting that gave even seasoned Wieden+Kennedy creatives chills, and that thrilling sense that the world…
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Saboteurs!
It’s a disturbing problem I see everywhere: the lack of discipline in our industry’s technology adoption. Promising programs, initiatives meant to propel us forward, get systematically undermined by ill-considered decisions.…
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Unfriendly
Does this resonate with you? You purchased a product and paid in full significantly in advance of the consumption date. Payment for that product was a four figure sum. The…
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