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PPDS to stretch the frontiers of innovation in hospitality at ISE 2026 with debut of AI ready Philips Signage, new guestroom TVs and LED solutions

  • 10minhotel
  • 25 November 2025
  • 4 minute read
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A picture containing text, tableware, dishware, plate Description automatically generated

PPDS returns to ISE (Philips booth 3N500) with exciting new partnership announcements, advanced AV solutions reveals, and the launch of its most innovative and intelligent solutions with Philips Professional Displays to date, among just some of the planned activities within the Fira de Barcelona (3-6 February).

Amsterdam, 20 November 2025: PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, is delighted to announce its participation at ISE 2026, promising another unmissable line up of daily activities and announcements, with sustainability, partnerships, and the power of artificial intelligence taking centre stage on the Philips booth 3N500.

ISE 2026 is building to be one of PPDS’ most eventful and interactive shows, with the company set to showcase its most advanced suite of Philips Professional Displays and software solutions, supporting a wide range of market verticals, including dedicated solutions designed exclusively for hospitality.

Immersive experiences

For ISE 2026, the Philips booth will debut a new ‘Picture this’ theme, encouraging visitors to the booth to explore the reaches of their imaginations, using displays and software to expand on the benefits of artificial intelligence (AI), with visitors having the opportunity to put themselves – literally – in the picture and become part of the exhibition.

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Ron Cottaar, Director of Global Marketing at PPDS, commented: “At ISE 2025, we wowed visitors with AI-infused paintings by masters like Rembrandt, transforming our stand into a spectacular art gallery where paintings come to life right before the eyes. This year, we are taking things further, and we want to create a more interactive and immersive experience for our visitors, letting them become part of our story.”

Future ready launch plans

PPDS can reveal that visitors will become the first to experience a host of portfolio debuts, including brand new and future ready digital signage and dvLED solutions.

Stretching the limits of innovation and imagination, the not to be missed portfolio will include an exciting range of eye-catching new form factors, ultra slim designs, and breakthrough features.

This will include a brand new and improved Signage line up, including its first AI ready Philips Signage models, supporting businesses today and into the future with the processing power required for their AI needs.

Andrea Barbuti, Global Product Management Lead EMEA at PPDS, added: “AI is no longer just a buzzword. Adoption is growing, and businesses around the world are increasingly exploring opportunities and ways AI can benefit their day to day operations and ambitions. Signage can play a crucial role in achieving those goals.”

Visitors will also get a first look at PPDS’ upgraded ‘next generation’ Philips MediaSuite TV range, including the latest 6000 Series with Ambilight, the 7000 Series UltraSlim, and exciting new additions.

With the latest launches announced in October, the market leading and Google (GMS) certified professional TV series continues to deliver unbeatable home from home experiences, with Google Cast™ built in and Apple Airplay® compatibility, along with Google Play™, and cloud gaming and Netflix ready. Visitors are also invited to relax into the unique Ambilight lounge, creating stunning illuminated and immersive experiences.

LED made simple

And that’s not all. With the indoor and outdoor portfolio of Philips LED continuing to grow and evolve, PPDS will also be unveiling a new, highly intuitive online solution, designed to support businesses, architects, and integrators, making it even easier to it easier to sort, select and specify Philips LED.

Philips Wave and its ProStore will also be unveiling new evolutions and partnerships during the show. The cloud based Philips Wave ecosystem takes a fresh approach to the way businesses manage, monitor, and control their display fleets, while unlocking the full potential of their Philips Professional Displays.

Sustainability

As with previous shows, sustainability will also play a prominent role for PPDS during ISE 2026, both on and off the stand.

Continuing its commitment to a more sustainable AV industry, PPDS will be sponsoring and supporting the ISE Sustainability Hackathon for the second year running.

On the stand, PPDS’ strategy to developing better energy efficiency and more environmentally conscious features into its displays will continue to be a prominent fixture, showcasing the latest evolutions in its new and existing solutions.

Jae O Choi Park, EMEA Commercial Head at PPDS, concluded: “ISE is one of our biggest shows in the calendar, and we cannot wait to return to Barcelona to showcase and share just some of the incredible innovations we have been working on. I look forward to welcoming our partners, customers, and members of the media to Philips Booth 3N500 for what is guaranteed to be another incredible event.”

To register for ISE 2026 for free, please click here and enter the code: PHILIPS

To arrange a meeting with a member of the PPDS team in Barcelona, please contact Michael Garwood by email at [email protected] or by calling or messaging via WhatsApp on +44 7300 841 927

To learn more about PPDS, please visit the website here, or contact your local PPDS sales manager.

*ISE 2025 Visitor Figures: 61,882 visitors, 22,758 exhibitor personnel, and 711 media representatives. Full details here.

-ends-

About PPDS

PPDS is a trading name of TP Vision Europe B.V. (“TP Vision”) and MMD-Monitors & Displays Nederland B.V. (“MMD”), registered in the Netherlands, with their head offices in Amsterdam. TP Vision and MMD are wholly owned subsidiaries of TPV Technology Limited (“TPV”), the world’s largest manufacturer of monitors and a leading provider of display solutions.

PPDS exclusively markets and sells Philips Professional Displays, covering professional TVs, signage and direct view LED solutions, worldwide under trademark license by Koninklijke Philips N.V.

By combining the Philips brand promise with TPV’s manufacturing expertise in displays, PPDS employs a competitive and focused approach to bring innovative products to market – from its 10” touchscreen through to unlimited direct view LED displays. Designing solutions that make a positive impact, both for resellers and for end customers – at the right time and in the right places.

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