The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
In 2026, here’s the ultimate digital marketing playbook that I think hotels should adopt: The Trust-led Multichannel Growth (TMG) approach.
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Revenue Management
837 posts
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How Cancellation Policies Impact Hotel Revenue and Demand
Cancellations are part of hotel life, but the stress they create doesn’t have to be. The real challenge is knowing how to set a policy that protects revenue without pushing…
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Spotnana integrates with Booking.com
This article was written by Travolution. Click here to read the original article Travel infrastructure provider Spotnana has agreed a direct integration with Booking.com to give its partners and customers…
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Google’s PMax gets smarter for hotels, working alongside Hotel Ads
How Google’s upgraded PMax adds value across the funnel while Hotel Ads remain the core conversion engine Dec 1, 2025 Key takeaways PMax is Google’s most automated campaign format, but…
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Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity
Earlier this week, I found myself at Expedia Group ’s Roman offices, seated across from Elisa Ragno for Guess the Guest. The plan, at least on paper, was simple: talk…
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One Revenue Manager. Ten Looks. The Revenue Management wardrobe.
Walked past Charlotte Tilbury Beauty “1 Woman. 10 Looks.” commercial (brilliant btw.) and thought: Revenue managers are the same: one person, ten playbooks depending on the chaos level of the week.
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BCD forecasts firm hotel rate growth as shifting demand reshapes 2026 pricing
Stronger corporate and group demand contrasts with softening leisure, driving uneven ADR inflation Nov 24, 2025 BCD Travel’s 2026 outlook points to solid global hotel rate growth, shaped largely by…
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Canada hotels report highest ADR, RevPAR growth of 2025
Canada’s hotel industry reported its highest 2025 monthly growth rates in average daily rate (ADR) and revenue per available room (RevPAR), according to October 2025 data from CoStar, a leading global provider of commercial real estate information, analytics, and online property marketplaces.
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Culture First, Not Campaign First: Inside Arlo’s Social Strategy
I had the opportunity to sit down with Dino Jevric, Arlo’s Social Media Manager, to discuss how the brand is taking a different path on Instagram at a time when many hotels still use social mainly to push rates and packages. Arlo is treating the platform less like a sales channel and more like an extension of the guest experience, curating its feed as a living diary of hotel life and neighbourhood energy. The aim is simple but ambitious: make people feel like they are already there, before they have even booked.
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BCD releases 2026 business travel outlook
BCD Travel has released its next Travel Market Report dedicated to a 2026 Outlook on key risks and solutions, updates on the state of air travel pricing, hotel room rates and car rentals, and a summary of important sustainability trends. Key highlights from the report for corporate travel programs to consider include:
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