RevPAR and hotel performance, all in one feed. This hub brings together the latest news, benchmarks and analysis around hotel performance metrics, curated by 10 Minutes News. Keep up with how the industry measures success.
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HVS Canadian Lodging Outlook Quarterly 2026-Q2
26 August 2026Despite ongoing global geopolitical and economic uncertainty, the Canadian hotel industry continues to deliver impressive results. RevPAR grew by 4.0% in 2025, and June year-to-date performance is up a further 6.5%. This momentum is being driven by strong domestic travel, Canada’s designation as a favoured travel destination by China, increased international demand that may previously have gone to the U.S., and the partial return of U.S. travellers attracted by the favourable exchange rate. HVS and CoStar are pleased to provide…
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The Guest Data OTAs Send You Comes With a Countdown, World Panel Weighs the Human-Free Hotel, Luxury RevPAR Runs 15.9% Ahead
25 August 2026Tuesday extended yesterday’s question about who owns the guest and gave it a paper trail. The clocks running on OTA-supplied guest data are published, specific and short, which makes the contrast with what an AI agent hands a seller unusually sharp. The World Panel opened a question on the fully automated hotel, and the H1 profitability split turned the K-shaped consumer story into something a budget can actually use. The Guest Data an OTA Sends You Has a Published Expiry…
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How the Improved Forecast Should Shape Your 2027 Budget
25 August 2026The outlook for the U.S. hotel industry just got considerably brighter. At the Hotel Data Conference, STR and Tourism Economics raised their 2026 forecast to 4.4% RevPAR growth, driven by a 3.1% increase in ADR and 1.7% demand growth. The outlook for 2027 improved as well, with RevPAR now expected to grow 2.1% on a combination of 1.6% ADR growth and 1.1% demand growth. Perhaps the most encouraging signal came from STR President Amanda Hite, who said revenue growth has…
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Hotel Dynamic Pricing: A Complete Guide to Strategy & Software (2027)
25 August 2026A traveler posted about a mid-stay rate change at an RIU hotel near Times Square, and the story picked up an unexpected reply. A hotel general manager, commenting as a Hilton GM, pushed back that PMS rates are fully overridable and questioned the property’s explanation. The exchange, and the wider pattern it triggered, is documented […] The post Hotel Dynamic Pricing: A Complete Guide to Strategy & Software (2027) appeared first on RateGain.
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Hotel Pricing Strategy: How to Price Rooms in 2027
25 August 2026A hotel pricing strategy is a documented system for setting and adjusting room rates based on demand, cost, competition, and guest segment, built to protect profit rather than react in a panic. It replaces reactive pricing with rules a team can repeat and defend. You check the OTAs every morning, adjust rates by feel, and […] The post Hotel Pricing Strategy: How to Price Rooms in 2027 appeared first on RateGain.
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The Pricing-Power Divide: Why Luxury Is Leading the US Hotel Recovery
25 August 2026The H1 Hotel Profitability Report by HotelData.com showed ADR increased by 7.1%, RevPAR by 8.9%, and TRevPAR by 9.2% year over year. Occupancy also rose 1.1 percentage points. Those are healthy numbers. But pull the data apart by chain scale, and a much more consequential trend emerges. Luxury hotels increased ADR by 10.1% while simultaneously raising occupancy by 3.4 percentage points. RevPAR climbed 15.9%, and TRevPAR increased 15.1%. Economy hotels also attracted more demand. In fact, occupancy increased by 4.6…
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9 Best SiteMinder Alternatives & Competitors in 2026
25 August 2026You are not alone in searching for a SiteMinder alternative. Roughly a quarter of properties running legacy or on-premises channel management systems are actively evaluating or planning a migration to cloud platforms, and independent hotels and small chains are leading that shift, mostly because limited IT staff make maintaining an aging system harder to justify […] The post 9 Best SiteMinder Alternatives & Competitors in 2026 appeared first on RateGain.
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How Hotel Competitor Rate Shopping Software Works (2027 Buying Guide)
25 August 2026Hotel competitor rate shopping is monitoring competitor room rates across OTAs, metasearch, and direct channels, giving revenue teams real-time market visibility to set their own prices with confidence. For decades, hotel pricing ran on “heads in beds” instinct such as too many open rooms, cut the rate; a competitor raised prices, and followed suit. That […] The post How Hotel Competitor Rate Shopping Software Works (2027 Buying Guide) appeared first on RateGain.
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7 Best Cloudbeds Alternatives 2026
25 August 2026If you’re evaluating a Cloudbeds alternative, you’ve probably hit a wall on integrations, reporting depth, pricing fit, or multi-property control. Gartner forecasts worldwide public cloud end-user spending will reach $723.4 billion in 2025, up from $595.7 billion in 2024. The trend it pointed to, hotels moving toward connected, API-first stacks instead of siloed point tools, […] The post 7 Best Cloudbeds Alternatives 2026 appeared first on RateGain.
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Google Wires Agentic Booking to the GDS, IHG Converts 14 Kyoto Hotels in One Deal, European Booking Windows Compress
24 August 2026Monday moved the agentic booking question from argument to plumbing. Google’s live test now has a confirmed GDS partner, which reshapes the problem for independent hotels rather than solving it. IHG signed one of the largest conversion portfolios Japan has seen in years, and Expedia Group’s quarterly data showed European travellers booking later than they have all year while Asia Pacific plans further ahead than anyone. Google’s Agentic Booking Test Now Runs on the Rails the Industry Already Uses Google…
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Operational Budgeting for Hotel Openings: Getting Stabilization Right
24 August 2026Opening a new hotel is a financial journey that spans several phases, including the pre-opening, ramp-up and stabilization periods. Stabilization is a tricky phase that can make or a break a hotel project, as it is when most budgets go wrong, but with strong revenue management it can also set the foundation for success in the long term. The following article aims to define what stabilization is, how long it lasts and why it matters, as well as analyse aspects…
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Mix of events boosted Canada hotel performance in July
24 August 2026ARLINGTON, Va. – Canada’s hotel industry reported sizeable year-over-year performance gains, according to July 2026 data from CoStar , a leading global provider of commercial real estate information, analytics, and online property marketplaces. July 2026 (percentage change from 2025): Occupancy: 78.9% (+1.6%) Average daily rate (ADR): CAD267.44 (+7.2%) Revenue per available room (RevPAR): CAD211.01 (+9.0%) Among the provinces and territories, Quebec reported the highest jump in occupancy (+7.8% to 81.7%) and RevPAR (+17.1% to CAD213.11). The market hosted several events…
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AI Can Score Every Visitor on Your Hotel Website in Real Time, Shanghai Built the Terminal Before the Interface, Emerging Markets Build Sales Instincts Luxury Markets Never Could
21 August 2026The week closes with three pieces that each take the AI infrastructure argument somewhere concrete. Lighthouse puts a real-time scoring engine on hotel website visitors, moving AI from discovery to conversion at the property level. Pertlink documents what it looks like when a destination builds the data layer before the interface, which is the opposite of how most hotels are approaching the problem. And The Sales Leadership Brief makes a commercial capability argument that has nothing to do with AI…
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Preparing Hospitality Graduates for the Financial Realities of the Industry
21 August 2026Here’s a question worth asking: If you graduated from a hospitality management program today, would you know how to read a hotel’s financial statement? For many graduates, the answer may be no. Rather than reflecting a lack of student ability, it highlights an opportunity to strengthen how hospitality finance is taught within academic programs. Many hospitality programs do an excellent job preparing students in service, operations, and guest experience, but some may not provide the same level of exposure to…
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How History, Childhood Impressions, and Emotional Memory Can Create a Future Guest
21 August 2026The hospitality industry has learned to sell practically everything that can be measured. We sell a room at a specific price per night, breakfast at a per-person cost, a spa treatment by duration, an upgrade by the difference between room categories, and a loyalty program by the number of points and status level. We have become very good at showing potential guests the size of a room, a photograph of the bed, the view from the window, the restaurant, the…
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What AI can already tell about the visitor browsing your hotel’s website
21 August 2026Lighthouse Direct has been using predictive AI to read hotel website visitors and act on what it learns since 2018. For years now, this technology has been scoring real visitors on a live network of hotels, learning from hundreds of millions of sessions, and quietly deciding which guest needed an incentive to book and which one just needed the right nudge at the right moment. Underneath that scoring sit five algorithms, each answering a different question about who’s actually on…
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U.S. hotel results for week ending 15 August
21 August 2026ARLINGTON, Va. – The U.S. hotel industry reported an 18 th consecutive week of positive year-over-year comparisons, according to CoStar ’s latest data through 15 August. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets. 9-15 August 2026 (percentage change from comparable week in 2025): Occupancy: 68.0% (+2.6%) Average daily rate (ADR): US$163.56 (+3.5%) Revenue per available room (RevPAR): US$111.29 (+6.2%) Among the Top 25 Markets, San Diego saw the highest…
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Pinnacle Advisory Group Forecasts Continued Growth for Greater Boston Lodging Market in 2027
21 August 2026BOSTON, Mass. — Pinnacle Advisory Group presented its annual outlook for the Greater Boston lodging market today, forecasting continued growth in 2027 following a summer that showcased the breadth and strength of Boston’s visitor economy. The presentation was delivered as part of the Massachusetts Lodging Association’s 31st Annual Outlook, an event in which Pinnacle has participated for more than 20 years. The program brought together local hotel owners, general managers, directors of sales and marketing, revenue management professionals, investors, developers…
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New Report: U.S. Hotels Delivered Strong Gains in H1 2026, But Performance Varied by Segment
20 August 2026This article was written by Lodging Magazine. Click here to read the original article U.S. hotel performance strengthened during the first half of 2026, with rising room rates, occupancy, total revenue, and gross operating profit margin (GOP margin) contributing to year-over-year gains, according to the latest HotelData analysis. Across all hotels in the HotelData.com sample, H1 ADR increased 7.1 percent from $197.99 in 2025 to $211.96 in 2026. Occupancy rose 1.1 percentage points to 67.9 percent, while RevPAR increased 8.9 percent…
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Accor plants its premium flag in the heart of Panama
20 August 2026This article was written by HospitalityOn. Click here to read the original article The signing of the Pullman Panama City, announced on 10 August 2026, marks Accor’s first premium foray in the country. The project, located in Bella Vista, one of the liveliest districts of Panama City, is being carried out with Mercan Group and involves the refurbishment of an existing building. The hotel will sit close to the financial centre and to the Casco Antiguo, a UNESCO World Heritage…
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H1 2026 Hospitality Report: Global RevPAR Up 3-4%, Middle East Occupancy Down 43% Due to Geopolitical Disruption
20 August 2026Blog Post Excerpt 🌍📈 RevPAR grew 3-4% globally, but occupancy is stable, with the Middle East dropping 43% due to geopolitical issues. U.S. hotel profitability rose 3.6 percentage points to 44.9%, but only luxury segments grew. Europe saw EUR 9.4 billion in hotel transactions, down 10% but 11% above the ten-year average. The global hotel pipeline reached 15,976 projects and 2.4 million rooms in Q2 2026. The Park Hyatt signed its first all-inclusive in Riviera Maya.
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Independent Hotels Must Enhance Direct Booking Strategies as OTA Dominance Grows in Mobile-Driven Market
20 August 2026📈 In 2009, Cornell researchers identified the “Billboard Effect,” where OTAs like Booking.com and Expedia indirectly drive direct hotel bookings. However, OTAs have since optimized their platforms to retain users, urging hotels to adapt their strategies. The direct booking rate through metasearch, like Google Hotel Ads, and strategies like Pay Per Stay (PPS) can cut costs from 15-20% to about 10-12%. Independent hotels must leverage closed-user-group incentives for immediate rewards, not traditional loyalty points.
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HotelData.com Reports 3.6-Point Increase in Hotel GOP Margin to 44.9% in H1 2026, Led by Luxury Gains
20 August 2026📈 Denver, Colorado – August 20, 2026: The H1 2026 Profitability Performance Report by HotelData.com reveals key hotel industry metrics. Gross operating profit (GOP) margin rose 3.6 points to 44.9%. RevPAR increased 8.9% to $144.01, and TRevPAR grew 9.2% to $189.30. Luxury hotels recorded the highest growth with RevPAR up 15.9% to $225.27. Economy hotels faced a 2.7% RevPAR decline despite occupancy gains. The report covers 5,000 U.S. hotels from January to June 2026.
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HOSPA Webinar Emphasizes AI’s Role in Enhancing Guest Experience and Revenue Models, Supported by Agilysys
20 August 2026💻 March 30, 2023, an engaging webinar by HOSPA and Agilysys focused on how AI reshapes guest-centric revenue models beyond RevPAR. Duncan Osborn from Agilysys emphasized AI’s role in enhancing guest experiences and dispelled fears of AI dominance, referencing cultural concerns from the Terminator movies. The discussion centered on AI’s non-threatening implementation in hospitality, aiming for improved customer satisfaction and operational efficiency. AI’s smart integration is key to modernizing revenue strategies.
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London Hotels’ Average Daily Rates Up 8% in June, but Profit Margins Unchanged, Reports RSM UK
20 August 2026🏨 London hoteliers saw an 8% increase in average daily rates (ADR), rising from £243.03 to £262.08 in June year-on-year, according to the RSM UK Hotels Tracker by Hotstats and RSM UK. Across the UK, ADR grew by 6%, from £165.33 to £174.69. Revenue per available room (RevPAR) in London increased from £212.68 to £222.55. Despite strong demand due to good weather, profit margins stagnated.
