Press release – source: IDeaS
Cairo, 5 November 2026 – IDeaS, a SAS company and provider of hospitality revenue management software and services, will reconvene its Resorts Revenue Council on 10 February 2027 at the SUNRISE Arabian Beach Resort in Sharm El Sheikh, Egypt.
The in-person forum will bring together commercial leaders from resort organisations, technology providers and industry experts from the Egyptian Hotels Association and the Egypt chapter of the Hospitality Sales and Marketing Association International (HSMAI) to discuss emerging revenue management challenges and help inform future innovation priorities for the resort segment.
The commercial realities of modern resorts extend well beyond room revenue, requiring organisations to account for diverse accommodation types, package offerings, ancillary revenue opportunities and evolving guest behaviours.
“Resorts are often at the forefront of some of the industry’s most complex commercial decisions. As guest expectations and business models continue to evolve, it’s important we stay closely connected with the operators navigating those changes firsthand.” Sanjay Nagalia, co-founder, chief technology officer and chief operating officer, IDeaS
Resort capabilities developed since the first council
Since the inaugural Resorts Revenue Council meeting, IDeaS has continued to advance capabilities designed to support resort commercial strategies, including enhancements that help organisations better manage:
- complex inventory types and accommodation configurations;
- package, all-inclusive and per-person pricing structures;
- forecasting for longer stays and changing booking patterns;
- the balance between negotiated group and transient demand;
- profitability considerations beyond room revenue alone;
- competitive pricing visibility for resort-specific market conditions;
- strategic trade-offs between occupancy, rate and profitability.
“Many resorts already have access to strong demand. The opportunity lies in understanding how to optimise the value of that demand across the full guest journey.” Sanjay Nagalia
Resort operators interested in joining the discussion can sign up via the Resorts Revenue Council registration page on the IDeaS website. More information: ideas.com
