Investor Confidence in European Hotels Remains Strong for 2026, with Southern Europe as Key Investment Target
🏨 Southern Europe, particularly Italy, the Iberian Peninsula, and France, is the focus for hotel investments in 2026, with 78% of investors showing high interest. UK and Ireland see a 7% increase in investor demand. Key cities like Milan, Madrid, and Rome are top targets. A 5.6% average Return on Equity is expected, up from 13.6% in 2025. AI is anticipated to shape the industry by 2030, with 81% investor expectation. 86% of investors plan to allocate more capital in 2026.
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