The PickUp Launches as Online Community for Evolving Role of Hotel Revenue Managers Amid Industry Changes
💰 In recent years, the role of hotel revenue managers has evolved significantly. The PickUp, a new online community, addresses the shift from pricing to a broader strategy involving distribution, segmentation, and AI-driven systems. Revenue managers now collaborate more with marketing and brand teams to influence demand creation. This evolving role focuses on non-automatable areas like context and judgment, reflecting a shift in how properties compete, and highlights the need for consistent dialogue among industry professionals.
Share
