Hotel General Managers Urged to Focus on Sales Essentials Amid Complex Technology and Increasing Costs
📈 Hotel sales dynamics have evolved significantly over the past 20 years. General Managers often focus on weekly sales reviews but miss critical sales activities. Current challenges stem from the abundance of tech platforms and complex sales CRMs, leading to confusion. Operations leaders should track lead conversion rates and review follow-up actions monthly. Despite increased spending, market share remains stagnant, emphasizing the need for sales essentials in today’s AI-driven response environment.
Share
