STR and Tourism Economics Forecast 4.4% US Hotel RevPAR Growth in 2026, Driven by ADR and Demand Increases
📈 STR and Tourism Economics forecast a 4.4% RevPAR growth for the U.S. hotel industry in 2026, with a 3.1% ADR increase and 1.7% demand growth. For 2027, RevPAR is expected to grow by 2.1%, with a 1.6% ADR rise and 1.1% demand growth. Gross operating profit is projected to increase by 4% in 2026 and another 1% in 2027. The forecasts guide budgeting, emphasizing local market analysis and integrated financial and demand forecasting.
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