Two typical marketing errors
There is a pattern I keep seeing in founder and executive teams: Marketing gets switched on, budget gets deployed, a campaign goes live, invoices come in and the anxiety kicks…
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10minhotel.com
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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.
Hotels Can Achieve Long-Term Revenue Growth by Adapting Strategies During Major Events Like FIFA, Says Expert
🏨 Adam Mogelonsky discusses how hotels can leverage global events like FIFA beyond short-term demand spikes. The focus is on building strategies for sustained revenue through direct booking optimization and data capture. Key points include mastering rate strategies, balancing refundable and non-refundable rates, and utilizing the voice channel for growth. Karen Stephens, Revinate's CMO, with over 25 years in global hospitality technology, hosts the podcast. She emphasizes long-term growth and strategic partnerships.
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Fairfield by Marriott Opens 100th Hotel in Greater China with Fairfield Chongqing Nan'an District Launch
🏨 Fairfield by Marriott celebrates a milestone with its 100th hotel opening in Greater China, specifically in the Nan’an District of Chongqing. Since entering the market in 2017, Fairfield has added 50 hotels within two years, with plans for new locations, like Zhangjiajie, by 2026. The Chongqing hotel features 182 rooms, a restaurant, and a 24-hour fitness center. Located at No. 9 Jiangnan Avenue, it is easily accessible from Chongqing North Station and Nanping Metro Station.
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U.S. Hotel Rooms Under Construction Decline 5.4% Year Over Year in March 2026, CoStar Reports
🏨 U.S. hotel construction, March 2026: 136,990 rooms, down 5.4% year-over-year for the 15th consecutive month. Final Planning: 247,728 rooms (-9.3%), Planning: 333,467 rooms (-7.3%). Only 10 fewer hotels in construction compared to March 2025. Luxury segment grows 4.5%, with 8,039 rooms, while select-service leads in room count. Despite the downturn, pipeline movement shows more hotels advancing to construction stages. Arlington, Va., report by CoStar, a real estate information provider.
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UN Tourism Advances Innovation with Startup Competition Winners Announced at Marrakech Conference, Focus Shifts to Rural Tourism
📈 In Marrakech, a pivotal UN Tourism Conference spotlighted innovation and investment in tourism. The event unveiled the winners of the National Start-up Competition, highlighting "Beyond the Map" for its augmented reality experiences, "Mossika" for online music education, and "Medina Mirage" for immersive dining. Finalists received mentoring from Bridge for Billions and will continue with Les Roches and Spark. A new Rural & Community Tourism Innovation Challenge was also launched to enhance sustainable tourism in local communities.
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HEI Hotels & Resorts Expands Florida Portfolio with 21st Property, Embassy Suites Palm Beach Gardens Acquisition
🏨 Norwalk, CT - HEI Hotels & Resorts has added the Embassy Suites Palm Beach Gardens PGA Boulevard to its portfolio, marking their 21st property in Florida. Located in central Palm Beach Gardens, near I-95, the 160-room hotel recently renovated its guestrooms and plans a major lobby and food and beverage outlet renovation. CEO Anthony Rutledge and Managing Partner Joseph Lubeck anticipate enhancing the property's value and expanding HEI's presence in the Southeast.
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European Hotel Investment Exceeds €27 Billion in 2025, Up 23% from Previous Year, Led by Private Investors
🏨 In 2025, Europe witnessed a hotel investment surge, reaching over €27 billion, a 23% rise from 2024 and 28% above the 10-year average. Landmark single-asset transactions surged by 27%, while private investors dominated, leading 52% of acquisitions. Prime yields stabilized, and average room prices rose by 8.4% to €202,124. Despite a 5% demand increase, supply grew only by 3.3%. Average RevPAR grew by over 2% to €107, though occupancy remained 1.5% below pre-pandemic levels.
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Hotels Increasing Revenue by Offering Daytime Room Access to Remote Workers and Travelers with Long Layovers
🏨 August 2025, a report by HSMAI highlighted the potential of day-use hotel rooms, an underutilized asset offering 4-6 hours of extra revenue daily. These rooms cater to remote workers, long-layover travelers, and locals, boosting revenue without impacting overnight bookings. The European Business Review (2026) focused on this "hidden economy of idle capacity," suggesting that adapting to daytime demand improves asset utilization and attracts new customer segments. Hotel strategies now include day-use rooms alongside spa, parking, and dining services.
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IHG Hotels & Resorts and OzHarvest Deliver Over One Million Meals to Needy Communities in Australia
🍳 IHG Hotels & Resorts and OzHarvest have delivered over 1 million meals to Australians in need since 2018, combating food waste. The Stay for Good campaign donates $1 per room night, while initiatives like the Winter Soup Challenge and dry goods drives have provided 3,000 liters of soup and 2,500 kg of essentials. The partnership includes IHG's support for OzHarvest’s Nourish programme, aligned with their goal to improve the lives of 30 million people by 2030.
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Mindful Engagement Enhances Guest Experience, Encourages Brand Loyalty, and Boosts Well-being, Research Shows
📈 In today's economy, organizations invest heavily in creating impactful guest experiences. Research shows that these experiences are more meaningful when guests are mentally present and engaged. Socio-cognitive mindfulness, or being aware and engaged, enhances guests' perceptions and well-being. Mindful guests notice details, enjoy experiences more, and are likelier to recommend and revisit. Studies highlight the importance of designing experiences that foster guest engagement, suggesting reduced distractions and structured pauses for enhanced presence in hospitality settings.
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